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Growth Marketing Manager for Real Estate Investors

United States
Full Remote
This Job is No Longer Active This position is no longer accepting applications

Drive user acquisition and platform adoption among real estate investors through growth marketing strategies, campaigns, and community engagement. Develop and execute acquisition campaigns, build and manage paid advertising campaigns, and create content strategies around investor pain points. Proven expertise in growth marketing and customer acquisition and retention strategies is required.

Key Highlights
Drive user acquisition and platform adoption among real estate investors
Develop and execute acquisition campaigns
Build and manage paid advertising campaigns
Create content strategies around investor pain points
Key Responsibilities
Develop and execute acquisition campaigns targeting wholesalers, flippers, and BRRRR investors across paid channels, organic content, community marketing, and partnership programs.
Build and manage paid advertising campaigns on Facebook REI groups, YouTube investor education content, Google tool comparison searches, and Instagram.
Create content strategies around investor pain points such as fragmented tool stacks, skip tracing costs, pipeline management, and follow-up systems.
Design and optimize the user onboarding funnel from ad click through trial activation.
Measure drop-off points and improve conversion at each stage of the funnel.
Develop referral and affiliate programs tailored to the investor community.
Build competitive positioning content comparing FlipOps against tools investors currently use.
Manage event marketing presence at REI meetups, conferences, masterminds, and online summits.
Track and report on growth metrics including CAC by channel, trial-to-paid conversion rate, activation milestones, payback period, and LTV by investor segment.
Technical Skills Required
Marketing analytics Web analytics Marketing automation tools Project management
Benefits & Perks
Remote work
$68,000-$76,000 annual salary
Nice to Have
Personal experience as a real estate investor
Experience marketing to investors who use VAs
Familiarity with SEO strategies for proptech and real estate investing keywords
Background in partnership marketing with complementary services such as hard money lenders, title companies, coaching programs, or investor education platforms
Experience with event sponsorship ROI tracking at REI conferences and local meetups

Job Description

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