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Digital Marketing Specialist

Haystack • United Kingdom
Remote
This Job is No Longer Active This position is no longer accepting applications

Lead digital marketing strategy, leveraging AI tools and marketing automation to drive brand awareness and customer acquisition. Spearhead multi-channel campaigns and mentor junior talent. Proven experience in high-growth demand generation or performance marketing required.

Key Highlights
Lead digital marketing strategy
Spearhead multi-channel campaigns
Mentor junior talent
Key Responsibilities
Lead the strategic planning and execution of integrated multi-channel performance marketing campaigns to drive brand awareness and customer acquisition.
Own the full lifecycle of paid digital channels, including Google Ads, PPC, and Paid Social, with a relentless focus on ROI and KPI optimization.
Spearhead the adoption of AI-powered content creation (GPT, Midjourney, Jasper) to streamline the production of high-converting ads, blogs, and landing pages.
Manage marketing budgets and forecasting, utilizing CRM data from Salesforce and Pardot to inform segmentation and messaging strategies.
Mentor and develop a Campaign Executive, fostering a culture of continuous learning and data-driven decision-making across the team.
Technical Skills Required
Google Ads Google Analytics (GA4) Advanced attribution modeling Marketing Automation platforms (Salesforce, Pardot, or HubSpot) CRM ecosystems Prompt engineering AI tools
Benefits & Perks
Competitive salary up to £60k
Truly remote first culture
Monday to Friday, 9-5 work-life balance

Job Description

We're working with a leading national workforce solutions partner on this exciting opportunity. This is a rare chance for a performance-driven marketer to spearhead a digital-first strategy, leveraging cutting-edge AI tools and marketing automation to transform how this household name engages with its customer base.In this fully remote role, you will bridge the gap between creative content and heavy-duty data analytics. You’ll be the architect of multi-channel campaigns, taking full ownership of high-spend Google Ads and Paid Social accounts while mentoring junior talent to build a high-performing marketing engine for the future.
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