Director, Global CRM and Performance Marketing

Inizio Partners • Canada

Remote

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AI Summary

Lead the International 1:1 Club Managed Services function, overseeing day-to-day execution and operational delivery of a centralized, internal agency model. Ensure Clubs receive reliable, scalable support across multiple channels and markets. Collaborate with cross-functional teams to align execution with client priorities.

Key Highlights

International Club Managed Services Execution

Global Operations and Workforce Enablement

International 1:1 Marketing Delivery

Data Privacy, Governance, and Compliance Support

Club Enablement and Relationship Support

Cross-Functional Coordination and Reporting

Key Responsibilities

Support the client's Senior Director in operating the International 1:1 Club Managed Services model as an internal agency serving all Clubs.

Execute against the defined service offering, engagement model, SLAs, intake processes, and prioritization frameworks.

Manage day-to-day operations of a distributed global workforce (including contingent associates across multiple regions).

Oversee execution of Club-led, org-enabled 1:1 campaigns across email, SMS, push, in-app, and web.

Act as a primary operational point of contact for partners on international 1:1 campaign execution and best practices.

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Technical Skills Required

CRM Lifecycle Marketing Performance-Driven Engagement MarTech Platforms (CDPs, Journey Orchestration, Messaging Platforms)

Benefits & Perks

Salary up to $150k CAD

Remote work (Canada)

Travel up to 25% domestic and international

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Nice to Have

Experience supporting or scaling internal agency or managed services models in complex organizations

Strong operational instincts with the ability to translate strategy into repeatable execution

Experience partnering with Legal, Data, and Technology teams in regulated markets

Job Description

Job Title: Director, CRM & Performance Marketing

Mode: Remote (CANADA)

Salary – up to $150k CAD

Job Description:

Our client, a leading international sports league is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function.

This role leads day-to-day execution and operational delivery of a centralized, internal agency model that enables all Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets.

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