B2C Marketing Manager

Jobgether • Greater Madrid Metropolitan Area

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead end-to-end marketing initiatives for a financial platform at the intersection of AI, crypto, and digital payments. Define and execute acquisition, engagement, and retention strategies. Collaborate with cross-functional teams to maximize campaign impact and ROI.

Key Highlights

Lead end-to-end marketing initiatives

Define and execute acquisition, engagement, and retention strategies

Collaborate with cross-functional teams

Key Responsibilities

Design and implement comprehensive B2C marketing strategies

Execute go-to-market plans for new product features

Build data-driven user segments

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Technical Skills Required

AI-powered analytics Attribution tools Automation platforms Modern marketing technology stacks

Benefits & Perks

Competitive market-rate salary with performance-based incentives

22 days annual leave plus 6 company days and standard bank holidays

Comprehensive health insurance plans

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Nice to Have

Experience marketing AI-powered products

US market exposure

Knowledge of Web3 social channels

Job Description

We are seeking a dynamic and data-driven B2C Marketing Manager to lead end-to-end marketing initiatives for an innovative financial platform at the intersection of AI, crypto, and digital payments. In this role, you will define and execute acquisition, engagement, and retention strategies that directly influence product adoption, revenue, and user experience. You will operate across the full marketing stack, using data and AI-driven insights to optimize campaigns, personalize communications, and launch go-to-market strategies for new features and products. Collaborating closely with Product, Sales, and Partnerships, you will shape campaigns that resonate with global audiences while driving measurable business outcomes. This role offers a fast-paced, flexible, and fully remote environment where creativity, experimentation, and strategic thinking are highly valued.

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