Deciem | The Abnormal Beauty Company
Canada
Brand Marketing Analyst - The Ordinary - Global
- CRM
- Storytelling
B
AI Summary
Drive maximum campaign completion on the Brand Expand platform by managing buyer demand, affiliate traffic, and campaign performance. Develop and execute strategies to acquire new buyers and increase daily active users. Collaborate with internal teams to prioritize and position deals.
Key Highlights
Manage Daily Sell-Through Rate (STR) metric
Develop and execute strategies to acquire new buyers
Collaborate with internal teams to prioritize and position deals
Key Responsibilities
Own the daily STR metric for Brand Expand
Monitor campaign performance in real time
Identify campaigns at risk of underperforming
Deploy strategies to ensure scheduled units sell out
Develop and execute strategies to acquire new buyers across multiple channels
Identify and test new acquisition channels
Optimize conversion funnels from traffic → signup → purchase
Design strategies to increase daily active users and repeat purchases
Create incentives, gamification systems, or loyalty mechanics
Improve user lifecycle (onboarding → activation → retention)
Define and execute a content strategy to increase visibility and engagement
Manage or oversee content across platforms
Leverage UGC (user-generated content) to drive trust and virality
Build and scale a B2C affiliate program
Recruit creators, influencers, and partners to promote deals
Design referral systems to incentivize user-driven growth
Ensure consistent buyer demand to match deal supply
Collaborate with internal teams to prioritize and position deals
Run A/B tests on offers, messaging, and campaigns
Launch creative experiments to improve engagement and conversion
Propose and execute new growth ideas continuously
Build dashboards tracking STR and campaign performance
Analyze buyer behavior using tools like Hotjar and GA4
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Technical Skills Required
Benefits & Perks
100% Remote
Starting at $3,000 USD / month
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Nice to Have
Experience with social media platforms (Facebook, Instagram, TikTok) and ads.
Experience with UGC or creator/influencer marketing
Self-motivated and comfortable working in a fast-paced startup environment
Highly detail-oriented and results-driven
Large accessible buyer network or group to leverage
Job Description
At brandexpand.io, our mission is simple.
When a brand launches a campaign on our platform, offering free or heavily discounted products, every scheduled unit should sell.
The Marketplace Growth Marketing Manager owns the most important metric on our platform:
Daily Sell-Through Rate.
Your job is to ensure that every campaign scheduled on Brand Expand reaches maximum completion.
You will manage buyer demand, affiliate traffic, and campaign performance to ensure products consistently sell out.
This role combines data analysis, marketplace operations, and growth marketing to ensure the platform operates with strong demand liquidity.
Working Hours: Monday to Friday, 9AM to 5PM EST
Key Responsibilities
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