Product Marketing Lead - Blockchain Technology

Jobgether • Canada

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead the creation of compelling product narratives, go-to-market strategies, and industry-focused marketing programs for enterprise and institutional audiences. Develop positioning and messaging for blockchain technology. Collaborate with product, engineering, business development, and compliance teams.

Key Highlights

Shape blockchain technology positioning and adoption

Create compelling product narratives and go-to-market strategies

Collaborate with cross-functional teams

Key Responsibilities

Develop positioning and messaging for blockchain technology

Plan and execute go-to-market strategies, launches, and integrations for enterprise-focused products

Conduct deep market research on institutional adoption, regulatory trends, and enterprise needs

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Technical Skills Required

Blockchain technology Product marketing Enterprise marketing Solution marketing Financial institutions Enterprise buyer behavior Multi-stakeholder product adoption cycles

Benefits & Perks

Competitive compensation

Equity and token package

Premium health, dental, and vision coverage

16 weeks paid parental leave

Flexible paid time off and company-wide closure weeks

$2,000 equipment stipend and $300 monthly co-working allowance

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Nice to Have

Experience marketing to banks, exchanges, asset managers, payment providers, or financial market infrastructure

Understanding of zero-knowledge proofs, rollups, tokenization, or blockchain scalability

Job Description

This role offers the opportunity to shape how advanced blockchain technology is positioned and adopted by enterprise and institutional audiences. You will lead the creation of compelling product narratives, go-to-market strategies, and industry-focused marketing programs that clearly communicate the value and business impact of innovative solutions. The position involves close collaboration with product, engineering, business development, and compliance teams, translating complex technical concepts into actionable insights for executives, technical teams, and enterprise buyers. Success in this role requires strategic thinking, creative storytelling, and the ability to influence stakeholders in highly regulated, fast-evolving markets.

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