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AI Summary
The Director of Sales & Marketing leads the full revenue strategy, market positioning, and integrated marketing performance for La Mare Hotel & Residences in Brickell, Miami. Responsible for overseeing all sales, marketing, distribution strategies, brand management, digital marketing, PR, social media, partnerships, and group/leisure sales performance from pre-opening through launch. Requires 7–10 years of progressive sales and marketing leadership in luxury hospitality with bilingual English/Spanish fluency.
Key Highlights
Lead comprehensive commercial strategy across transient, group, corporate, leisure, and F&B revenue streams
Manage pre-opening sales deployment, PR strategy, brand identity, and digital ecosystem launch
Build and oversee a high-performing sales organization while cultivating key accounts across corporate, group, wholesale, and luxury leisure segments
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Key Responsibilities
Develop and execute the property's comprehensive commercial strategy across transient, group, corporate, leisure and F&B revenue streams
Partner closely with Revenue Management to optimize pricing, segmentation, forecasting, and channel strategy
Build and oversee annual sales and marketing budgets, goals, and KPI frameworks
Drive year-over-year revenue growth and deliver on asset value targets
Lead the full pre-opening commercial timeline including sales deployment, PR strategy, brand identity, and digital ecosystem launch
Build, inspire, and manage a high-performing sales organization
Cultivate key accounts across corporate, group, wholesale, entertainment, and luxury leisure
Technical Skills Required
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Benefits & Perks
Medical, dental, and vision insurance
401(k) with company match
Paid time off and holidays
Performance bonus potential
Professional development and internal growth opportunities
Relocation assistance available
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Nice to Have
Pre-opening experience in a luxury, lifestyle, or mixed-use property
Highrise hotel or resort experience
Job Description
Position: Director of Sales & Marketing Bilingual Requirement: Professional fluency in both English and Spanish is requiredProperty Name: La Mare Hotel & Residences – Brickell, MiamiLocation: 1451 S Miami Ave, Miami, FL 33130Upper-Luxury Hotel and Residences Property: Featuring luxury hotel suites and residences designed to deliver an elevated lifestyle and guest experience.Property Size: 292 Keys (114 Hotel Suites + 178 Residences)Unique Ownership Structure: 292-key property featuring 114 hotel suites and 178 residences, all under a single ownership group, allowing for a streamlined sales and marketing approach without the complexity of HOA governance or individual residential owners.Food &...
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