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Lead Product Manager (B2C) – Growth

embs talent group • United Kingdom
Full Remote
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We're recruiting a hands-on Lead Product Manager to own growth at a fast-growing UK insurtech, driving customer acquisition, conversion and retention through empowered product teams. You'll lead a cross-functional team across Engineering, Design and Data, building deep customer understanding and rapidly testing ideas through discovery, prototyping and experimentation. You'll have a strong track record of driving growth in a digital consumer business, with expertise in B2C, product analytics, experimentation and outcome-focused roadmaps.

Key Highlights
Own product strategy for customer acquisition, conversion and retention at a profitable UK insurtech
Lead a cross-functional team across Engineering, Design and Data with genuine autonomy
Drive growth through experimentation, product analytics and outcome-focused roadmaps
Salary of £100,000 + benefits with fully remote working (UK-based)
AI-first direction with emphasis on discovery, prototyping and rapid testing
Key Responsibilities
Owning the product strategy and priorities for customer acquisition, conversion and retention
Leading a cross-functional team across Engineering, Design and Data, focused on measurable outcomes
Building deep customer understanding through research, behavioral data and commercial insight
Identifying and prioritising opportunities to improve buying journeys, conversion and repeat purchase
Partnering with Marketing, Pricing and Data to optimise acquisition around lifetime value and profitability
Rapidly testing ideas through discovery, prototyping and experimentation
Building an outcome-focused roadmap rather than a backlog of stakeholder requests
Exploring how AI can accelerate discovery, experimentation and delivery
Technical Skills Required
Product management Customer analytics Experimentation
Benefits & Perks
Fully remote working (UK-based)
Permanent salary of £100,000 + benefits
Ownership of the core commercial engine of a growing, profitable business
High-volume digital journeys so experiments deliver answers fast
A modern, empowered product team with a clear AI-first direction
Nice to Have
Experience optimising quote, checkout or other transactional journeys
Working with performance marketing, CAC and attribution
Across web and mobile products
Practical experience using AI in product discovery and delivery
Previous experience within insurance, fintech, ecommerce or another high-volume digital consumer business

Job Description

The role

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