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Product Manager - E-Commerce Advertising Platform

Liftoff Mobile • United States
Full Remote
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AI Summary

Own the new e-commerce advertising platform from zero to one at Liftoff, setting strategy, unit economics, and roadmap through beta to GA. Partner with engineering and ML teams to drive experiment-based decisions, attribution architecture, and performance outcomes across the ad funnel. Requires 8+ years in product management with deep performance advertising, identity/attribution, and mobile/web tech expertise.

Key Highlights
Own the e-commerce advertising platform from zero to one, setting strategy and business case
Drive performance through ML partnerships and experiment-based decision making
Manage identity, attribution, and platform integrations end to end
Require 8+ years PM experience with performance advertising background
Operate cross-functionally across engineering, ML, GTM, sales, and finance
Key Responsibilities
Set product strategy, quarterly goals, and success metrics; present progress to executive leadership
Own unit economics and launch readiness metrics; decide on scaling, pivoting, or stopping
Partner with GTM, sales, and account teams on go-to-market strategy and customer onboarding
Drive experiment roadmap and make Go/No-Go decisions with engineering leads
Define product policy around consent, privacy, GDPR, and CCPA compliance
Lead e-commerce platform integration work including pixels, server-side events, and catalog ingestion

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Technical Skills Required
Performance advertising Identity and attribution ML experimentation
Benefits & Perks
Competitive salaries and equity
Medical coverage
Wellness stipends
Additional perks based on country of residence

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Nice to Have
Experience with Shopify/e-commerce ecosystem including app approval and Customer Privacy API
Familiarity with incrementality testing, MTA, or MMM
Executive-level financial fluency and ability to defend unit economics cases

Job Description

About Liftoff

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff's solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

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Job Overview
Posted Nov 11, 2026
Employment Full-time
Experience Mid-Senior level
Location United States
Category Product Management
Company Liftoff Mobile
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