Publitas.com
Netherlands
Growth Marketing Manager (Benelux & International)
- AI
- Ai Tools
- Saas
- SEO
AI Summary
Product marketing leader to align Improvado's positioning, messaging, and category narrative across product, sales, and market. Own positioning, competitive intelligence, sales enablement, and analyst relations for the marketing data platform. Requires 4-8 years in product marketing or equivalent, B2B SaaS experience, and fluency in marketing data and measurement.
Key Highlights
Own positioning, messaging, competitive intelligence, sales enablement, and analyst relations.
Build and maintain living battlecards and a structured win/loss program.
Support competitive and enterprise deals with RFPs, evaluations, and displacement plays.
Requires 4-8 years in product marketing or equivalent B2B SaaS experience.
Remote-first role with 20 working days PTO and professional development reimbursement.
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Key Responsibilities
Positioning and messaging across ICPs and personas
Competitive intelligence and win/loss program
Sales enablement including pitch narrative and objection handling
Market and analyst relations for Gartner, Forrester, and influencers
Benefits & Perks
Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
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Nice to Have
hands-on SQL, dbt or BI
Experience marketing AI capabilities without hype
Analyst-relations experience
Agency-side or enterprise-brand background
Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming
Job Description
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What We Sell
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
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