Improvado
Netherlands
New
Product Marketing Manager
- AI
- ETL
- Saas
- SLA
P
AI Summary
Own end-to-end consumer traffic growth for Publitas’ digital portals (Folders.nl, Promobutler.be, Promozilla). Drive organic/SEO, paid, social, affiliate, and retention strategies to scale Benelux and expand Promozilla markets. Requires multi-channel expertise, AI-driven automation, and autonomous execution with measurable impact.
Key Highlights
Own end-to-end consumer traffic growth for Benelux (Folders.nl/Promobutler.be) and Promozilla (~40 countries).
Drive organic/SEO, paid, social, affiliate, and retention strategies with measurable impact.
Autonomous execution: 80% async work; judged on traffic growth, retention, and channel efficiency—not hours.
Key Responsibilities
Protect and grow Benelux traffic while scaling Promozilla markets from zero.
Own all consumer acquisition channels (organic/SEO, paid, social, affiliates, partnerships, lifecycle/retention).
Audit and baseline traffic sources across portal network; identify friction points and high-leverage channels.
Ship experiments (e.g., AI-driven copy/localization, programmatic reporting) with measurable lift.
Draft scalable acquisition playbooks for Promozilla, aligned with Q3/Q4 product/UX timelines.
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Technical Skills Required
Benefits & Perks
Competitive base salary (€40,000–€60,000) with performance-based progression
True remote autonomy (async-first, no screen monitoring)
Global team retreats, premium workspace/gear, personal growth budget, and 25+ paid vacation days
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Nice to Have
Proficiency in Dutch
Experience in app-first consumer marketplaces or coupon/deal platforms
Background in news/media publishers or large-scale e-commerce/affiliate networks
Job Description
The Mission
Publitas turns static PDFs into interactive, shoppable digital content. Your role as Growth Marketing Manager is to own consumer traffic growth across our portals—protecting Benelux’s largest market while scaling Promozilla’s nascent markets. You’ll manage all levers (organic/SEO, social, affiliates, paid, lifecycle) and drive traffic, retention, and channel efficiency.
What Success Looks Like (First 90 Days)
Day 30: Ensure zero disruption to Benelux flows, audit traffic sources, and establish baselines per market.
Day 60: Identify highest-yield channels, diagnose growth friction, and launch experiments with measurable lift.
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