Cognizant
Portugal
New
Digital Marketing Campaign Analyst
- AI
- Excel
- Google Ads
AI Summary
Support global advertisers in planning, execution, optimization, and reporting of digital advertising campaigns. Monitor performance, optimize targeting and bidding, ensure brand safety, and deliver actionable recommendations. Requires 1.5 years in digital marketing/paid media and strong Google Ads, video advertising, and Excel skills.
Key Highlights
Support global advertisers across video streaming, demand generation, paid search, display, and creator partnerships
Monitor budgets, pacing, KPIs, and campaign performance
Conduct brand safety, compliance, and creator content reviews
Generate reports and deliver actionable insights to stakeholders
Work with international clients and cross-functional global teams
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Key Responsibilities
Optimize and manage video streaming platform campaigns, creator profiles on video platforms, paid search, display and Demand Gen campaigns
Conduct creator content reviews, brand safety checks, and compliance assessments
Monitor budgets, pacing, and KPI performance to maximize campaign results
Analyze campaign data and provide strategic recommendations to improve performance
Support campaign setup, keyword management, targeting strategies, and ad operations
Generate performance reports and deliver actionable insights to stakeholders
Collaborate with global teams to identify growth opportunities and drive client success
Stay current with industry trends, advertising technologies, and AI-driven marketing tools
Technical Skills Required
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Benefits & Perks
Pleasant and inspiring working atmosphere
Opportunity to be part of a rapidly expanding global organization
New office facilities in a convenient location in Lisbon
Training & development opportunities
Relocation allowance & relocation support (For candidates moving from abroad)
Job Description
Join a dynamic team supporting global advertisers in the planning, execution, optimization, and reporting of high-impact digital advertising campaigns. As a Digital Marketing Campaign Analyst, you will work closely with Account Managers and Campaign Managers to drive campaign performance across video streaming platform advertising, demand generation, paid search, display and creator partnership initiatives.
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