C

Event and Partner Marketing Manager

Coursedog • United States
Remote
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Lead end-to-end event strategy and execution across tradeshows, conferences, executive events, and regional meetings to drive lead generation and pipeline. Plan and execute integrated pre- and post-event marketing campaigns, manage logistics, budgets, vendors, and on-site execution while traveling 20-30%. Requires 5+ years of marketing experience with hands-on event planning, strategic mindset tied to pipeline goals, AI tool proficiency, and strong cross-functional collaboration.

Key Highlights
Lead end-to-end event strategy tied to lead generation and pipeline goals
Manage tradeshows, user conferences, executive events, and regional meetings
Coordinate integrated pre/post-event marketing and lead handoff to Sales
Leverage AI tools and automation to optimize workflows
Travel 20-30% for on-site execution
Key Responsibilities
Own event strategy end-to-end including lead/pipeline goals, planning, and follow-up
Plan and execute tradeshows, user conferences, executive events, and regional meetings
Coordinate integrated pre- and post-event marketing campaigns and lead handoff to Sales
Partner with marketing, Sales, BDR, and Product on broader campaigns
Manage logistics, vendors, budgets, timelines, staffing, and on-site execution
Leverage AI tools and automation to optimize workflows and campaign effectiveness
Track and report event performance against pipeline and revenue goals
Travel 20-30% to represent Coursedog and execute events on the ground
Technical Skills Required
AI tools marketing analytics demand generation
Benefits & Perks
Health insurance (Aetna/Guardian) with wellness programs
HSA and FSA pre-tax savings
Safe Harbor 401(k) with 4% employer match
Unlimited paid time off
Equity grants
Paid parental leave up to 12 weeks

Job Description

The Opportunity

As the Event and Partner Marketing Manager at Coursedog, you'll lead event strategy and execution across our full portfolio—from large tradeshows and user conferences to high-touch executive events and regional meetings. You'll bring deep marketing expertise to every event, planning backward from lead generation and pipeline goals rather than simply executing a checklist. This role moves at 100 miles an hour: you'll manage multiple concurrent events, coordinate integrated marketing campaigns where events are central to larger initiatives, and travel 20-30% of the time to drive on-site execution.

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