Talenthop
United States
New
Marketing & Content Development Manager
Marketing Full-time Mid-Senior level 57m ago
- AI
- Ai Tools
- Asana
- Storytelling
AI Summary
Lead email and SMS marketing strategy for a health and wellness organization. Design and optimize client journeys to drive intake, revenue, and retention. Requires 5-7 years of experience in lifecycle marketing and proficiency with email/SMS platforms.
Key Highlights
Lead email and SMS marketing strategy.
Design and optimize automated client journeys.
Focus on client intake, revenue, and retention.
Requires 5-7 years of experience in lifecycle marketing.
Proficiency with email/SMS platforms and HTML.
Knowledge of HIPAA, CAN-SPAM, and TCPA regulations.
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Key Responsibilities
Develop and manage email and SMS marketing strategy.
Map and oversee client lifecycle journey.
Monitor and improve client conversion metrics.
Collaborate with technology and sales teams.
Focus on client retention and reactivation strategies.
Execute email and SMS sends.
Build and manage lead nurture, onboarding, retention, and reactivation journeys.
Ensure timely delivery of campaigns.
Define and maintain data specifications.
Manage audience segmentation and quality assurance.
Create and approve email content.
Oversee email inboxing practices and SMS compliance.
Ensure compliance with HIPAA, CAN-SPAM, and TCPA regulations.
Coordinate with clinical teams.
Conduct testing and optimization of marketing flows.
Analyze performance and report insights.
Utilize AI tools.
Technical Skills Required
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Nice to Have
Experience in health, wellness, supplements, or longevity sectors.
Job Description
This is a Fully Remote Job
About Our Client:
The organization operates in the health and wellness sector, focusing on personalized, clinician-guided care to improve energy, strength, cognitive function, and longevity. It addresses challenges in achieving optimal health by utilizing advanced diagnostics and evidence-based treatments such as hormone optimization, peptides, nutrition, and lifestyle support. The program aims to guide individuals toward becoming their healthiest and most capable selves across multiple brand offerings.
About the Opportunity:
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