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Senior Product Marketing Manager (Construction Tech)

true-talent-solutions-partners • United States
Remote
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AI Summary

Lead product marketing for a construction tech company, owning positioning, messaging, and go-to-market strategies across four markets. Build scalable product marketing functions, create sales enablement resources, and collaborate with cross-functional teams. Requires 5-8 years of B2B SaaS product marketing experience, preferably in technical/field-based industries.

Key Highlights
Build and lead product marketing function from the ground up
Own positioning, messaging, and go-to-market strategy across four markets
Create sales enablement resources and AI-enabled workflows for competitive monitoring

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Key Responsibilities
Own positioning and messaging across customer segments, buyer personas, and regions
Build product marketing playbook and establish scalable function
Lead go-to-market strategy and execution for product launches across four markets
Create sales enablement resources (battlecards, competitive guides, ROI calculators, demo scripts)
Collaborate with Product, Sales, Customer Success, and Marketing leadership
Design AI-enabled workflows for competitive monitoring, customer research, and enablement
Lead positioning and messaging strategy for website rebuild
Translate customer interviews, win/loss data, and market signals into actionable insights
Develop customer evidence and advocacy programs (references, case studies, event participation)
Advise regional marketing managers on messaging and positioning
Technical Skills Required
CRM platforms Marketing automation AI/ML tools

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Nice to Have
Experience in construction technology or property technology
Experience marketing to technical and field-based buyers
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud

Job Description

About the Role

A construction technology company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will partner with Product, Sales, Customer Success, and regional marketing teams to clarify the product's value and support adoption across multiple markets.

What You'll Do

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Job Overview
Posted Nov 04, 2026
Employment Full-time
Experience Mid-Senior level
Location United States
Category Product Management
Company true-talent-solutions-partners
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