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Marketing & Communications Manager

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Custodian of The Leela Coorg Forest Sanctuary's brand promise across brand, content, digital, PR, trade collateral and guest communication. Owns positioning, content, digital marketing, media relations, sales enablement and reputation management for the property. Requires hands-on luxury hospitality marketing leadership with strong storytelling, digital, PR and stakeholder collaboration skills.

Key Highlights
Custodian of brand positioning, content, digital, PR, trade collateral and guest communication
Hands-on builder role shaping a new luxury forest sanctuary's marketing identity
Works closely with sales to convert brand equity into enquiries, bookings and repeat guests
On-property in Kodagu with travel to Bengaluru and key feeder markets
Performance measured across brand, demand generation, earned media, sales enablement, reputation and budget
Key Responsibilities
Develop and execute the annual marketing and communications plan with calendar, budget and measurable goals
Safeguard brand voice, visual identity and storytelling pillars
Articulate and refine differentiation versus competing luxury and nature-led resorts
Build segment-specific messaging for leisure, weddings, MICE, corporate retreats, golf, travel trade and high-net-worth networks
Lead content engine for signature experiences and maintain rights-cleared asset library
Write and edit copy for website, brochures, itineraries, press materials, proposals, newsletters and guest-facing collateral
Own property website and booking journey content and experience with central digital and e-commerce teams
Plan and manage performance marketing across search, social and display
Direct social media strategy, content calendar and community management
Manage email, CRM and WhatsApp communication programmes
Oversee online reputation across review platforms
Build and maintain media relationships and execute PR and influencer visits
Prepare press materials and lead award, ranking and listing submissions
Create and maintain sales toolkit and integrated campaigns with sales teams
Develop co-marketing programmes with partners and support trade events and roadshows
Technical Skills Required
SEO CRM Analytics
Benefits & Perks
Accommodation or relocation support

Job Description

Property

The Leela Coorg Forest Sanctuary, Kodagu, Karnataka

Reports To

Head of Sales (functional); General Manager (on property); dotted line to Corporate Marketing & Communications

Direct Reportees

Digital Marketing Executive; Content & Social Media Executive (as the team scales)

Location

On-property, Kodagu, with periodic travel to Bengaluru and key feeder markets

1. ROLE PURPOSE

The Leela Coorg Forest Sanctuary is a luxury; experiential forest resort set within the coffee and forest landscapes of Kodagu. Its promise is not a room with a view; it is a way of being in the forest: unhurried, rooted in Kodava culture and nature, and shaped by the standards of service that The Leela is known for.

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