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Growth Marketing & Automation Manager (Lead Generation & AI-Driven Scaling)

scale army careers • Northern Africa
Full Remote
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AI Summary

Lead a high-impact growth marketing role focused on scaling lead generation through cold email, paid acquisition, and AI-driven automation for a fast-growing eCommerce B2B company. Own end-to-end outbound campaigns, optimize paid channels, and build automated workflows to fuel sales pipeline growth. Requires hands-on execution, data-driven decision-making, and collaboration with leadership to enhance scalability.

Key Highlights
Own and scale a high-volume lead generation engine (100K+ cold emails/month) combining outbound prospecting, Google Ads, and AI-powered workflows.
Direct collaboration with CEO and Head of Operations to build a scalable acquisition engine with a dedicated marketing budget.
Hands-on role requiring expertise in cold email infrastructure, Google Ads optimization, HubSpot automation, and AI-driven process automation.
Key Responsibilities
Execute and optimize high-volume cold email campaigns (100K+ emails/month) using platforms like Instantly, Scaledmail, and SmartLead, ensuring deliverability and response rates.
Manage Google Ads campaigns with budgets averaging $10K-$30K/month, focusing on ROAS optimization and lead quality improvements.
Build, maintain, and enhance HubSpot workflows to automate lead nurturing, sales handoffs, and lifecycle triggers for seamless pipeline progression.
Develop AI agents and automated workflows to streamline quote generation, customer inquiries, and operational processes within the marketing tech stack.
Monitor and analyze campaign performance dashboards, generate weekly reports, and proactively identify bottlenecks for data-driven optimizations.
Collaborate directly with the CEO and Head of Operations to align lead generation strategies with business growth objectives.

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Technical Skills Required
Cold Email & Outbound Prospecting Google Ads & Paid Acquisition HubSpot Workflows & Marketing Automation
Benefits & Perks
Fully remote work (9:00 AM - 5:00 PM PST)
Performance-based incentives
Significant autonomy and ownership

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Nice to Have
Strong design and creative judgment
Experience with direct mail integration and SEO content development

Job Description

Our client is an established eCommerce business specializing in renewed educational technology, serving consumers through online marketplaces and selling directly to schools and districts. With a growing B2B channel, the company is focused on building a scalable lead generation engine to support continued growth.The company operates with a lean, AI-forward team that values ownership, initiative, and customer care.Role Overview
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Job Overview
Posted Oct 30, 2026
Employment Contract
Experience Not Applicable
Location Northern Africa
Category Marketing
Company scale army careers
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