Lifecycle Marketing Manager, Expansion (B2B SaaS/Enterprise)

talenthop • United State

Remote

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AI Summary

Drive revenue-focused lifecycle marketing strategies for expansion, cross-sell, and reactivation campaigns in a fully remote B2B SaaS environment. Leverage data, AI, and cross-functional collaboration to optimize customer journeys and growth motions. Requires 4-6 years of lifecycle marketing experience with a proven track record in B2B SaaS or enterprise software.

Key Highlights

Own end-to-end lifecycle marketing strategies for expansion, cross-sell, and product-led growth campaigns

Analyze customer/product data to identify growth opportunities and define data-driven journey strategies

Collaborate cross-functionally with sales, product, legal, and marketing teams to align campaigns and optimize performance

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Key Responsibilities

Develop and optimize revenue-focused lifecycle strategies for product-led growth, cross-sell, expansion, and reactivation campaigns

Analyze customer, product, and performance data to identify growth opportunities and define journey strategies (messaging, targeting, sequencing, and success metrics)

Align with product marketing, sales, and legal teams on campaign timing, eligibility, and tradeoffs while managing conflicts

Translate journey strategies into clear requirements and collaborate with campaign operations for execution and optimization

Define and monitor success metrics (attach rate, trial rates, pipeline influence) and provide insights to leadership

Partner with analytics and marketing operations on attribution and measurement for growth motions

Make daily data-driven decisions to optimize assigned lifecycle motions and escalate issues through governance processes

Continuously test and improve campaigns using AI and automation tools for efficiency

Technical Skills Required

CRM Platforms (Marketo/Salesforce) Lifecycle Marketing Data-Driven Campaign Optimization

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Benefits & Perks

Health insurance (medical, pharmacy, optical, dental)

401(k) contributions

Paid and sick time off

Disability coverage and life insurance

Job Description

This is a Fully Remote Job

About Our Client:

The organization operates in the physical operations management industry, addressing challenges related to safety, productivity, and profitability for teams managing drivers, vehicles, equipment, and fleet expenses. It provides an integrated platform combining safety, operations, and finance tools with AI capabilities to offer complete visibility, control, and automation of manual tasks. Serving nearly 100,000 customers across diverse sectors such as transportation, logistics, construction, energy, manufacturing, agriculture, retail, and the public sector, the company supports a wide range of operational needs.

About the Opportunity:

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