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AI Summary
Lead MANEL’s brand strategy, content creation, and cross-channel marketing as the primary creative and campaign overseer. Align seasonal campaigns with commercial goals, manage agency partnerships, and drive organic and influencer-driven growth in the GCC. Requires 5+ years in luxury fashion marketing, strong visual storytelling, and bilingual (Arabic/French) fluency.
Key Highlights
Lead brand strategy, content, and campaign execution for a luxury GCC fashion house
Oversee agency partnerships for paid media, SEO, and creative production
Drive organic and influencer-driven revenue growth across Saudi Arabia and the GCC
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Key Responsibilities
Develop seasonal campaign plans aligned with collections, launches, and commercial goals
Maintain brand voice and visual identity consistency across Instagram, TikTok, Snapchat, Pinterest, and offline channels
Own the monthly content calendar and weekly creative supply for paid media agency collaboration
Write creative briefs, plan and manage editorial shoots, campaigns, and lookbooks (casting, locations, teams, budgets)
Oversee agency performance for paid media and SEO, ensuring alignment with brand and commercial targets
Build and manage relationships with GCC editors, stylists, influencers, and media for PR and partnerships
Coordinate brand events, trunk shows, and activations while aligning with Design, Production, and Sales teams
Technical Skills Required
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Benefits & Perks
UAE employment visa
Health insurance
Annual leave and end-of-service gratuity in line with UAE Labour Law
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Nice to Have
Arabic or French language proficiency
Experience with e-commerce product imagery and descriptions
Familiarity with GCC cultural and market nuances
Job Description
Dubai, United Arab Emirates · On-site · Full-time
ABOUT MANEL
MANEL is a Dubai luxury fashion house founded in 2019, uniting French silhouettes with Gulf modesty and presence.
Our occasion wear is designed and made in Dubai and worn across the GCC for weddings, engagements, Eid and
galas.
THE ROLE
Working with our Founder and Creative Director, you will bring the MANEL brand to life across every channel. You will
lead content, social media, PR and partnerships, and oversee our external performance marketing agency so that
every campaign looks and feels like MANEL and delivers commercial results. Our Social Media Manager reports to
you.
WHAT YOU WILL DO
Brand and campaigns
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