Head of Brand Strategy & Creative Direction (Human & Pet Wellness Brands)

Bettervits • United Kingdom

Remote

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AI Summary

Lead brand strategy, creative direction, and identity for Bettervits and Pawfy, shaping premium wellness brands across digital, retail, and product touchpoints. Drive measurable growth by blending commercial acumen with distinctive storytelling, campaigns, and cross-functional collaboration. Requires senior leadership experience in scaling DTC brands with deep consumer insights and creative execution.

Key Highlights

Lead brand strategy, positioning, and identity for two rapidly scaling DTC wellness brands (Bettervits & Pawfy)

Combine creative direction with commercial performance to drive customer acquisition, retention, and revenue growth

Work cross-functionally with product, marketing, and retail teams to execute integrated brand campaigns and product launches

Key Responsibilities

Own and evolve brand strategy, positioning, identity, tone of voice, and visual direction for Bettervits and Pawfy

Lead creative direction across packaging, advertising, website experiences, social content, and campaigns

Develop and execute integrated brand campaigns, storytelling initiatives, and influencer collaborations

Collaborate with product development teams to shape new product positioning, naming, packaging, and go-to-market strategies

Drive customer and market insights to inform brand decisions and identify growth opportunities

Build and lead a high-performing brand and creative function, balancing brand building with commercial outcomes

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Technical Skills Required

Brand Strategy & Positioning Creative Direction Consumer Insights & Market Research

Benefits & Perks

Competitive senior-level compensation package

Fully remote role

Significant creative ownership and autonomy

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Nice to Have

Experience in human supplements or pet wellness brands

Experience scaling brands in both US and UK markets

Strong network of creative agencies, designers, and influencers

Experience with premium packaging systems and visual identities

Experience balancing DTC performance marketing with long-term brand building

Job Description

Head of Brand

Brands: Bettervits & Pawfy

Location: Remote

Type: Full-Time

Start Date: ASAP

About Us

We're a fast-growing DTC group operating across human and pet health and wellness, with ambitions to build category-leading brands in the US, UK, and beyond.

Our portfolio includes Bettervits and Pawfy, two rapidly scaling wellness brands built on premium products, strong digital expertise, and a relentless focus on growth. With millions of customers served and an expanding presence across DTC, Amazon, Chewy, and major retail partners, we're entering an exciting new phase of growth.

We're looking for exceptional talent to help build brands that don't just compete in their categories, but define them.

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