Creative Director, YouTube Educational Content (Remote)

Dragonfruit • United Kingdom

Remote

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AI Summary

Lead high-performing YouTube channels for global clients by crafting compelling, research-backed long-form educational content. Own creative strategy, client partnerships, and performance optimization while collaborating with cross-functional teams. Requires a blend of storytelling expertise, YouTube fluency, and data-driven decision-making.

Key Highlights

Own creative direction for 3-5 high-profile client accounts, producing 12-20 long-form videos monthly

Bridge gap between clients and creative teams, ensuring alignment on vision and performance goals

Drive growth through concept ideation, scripting, editing, packaging (titles/thumbnails), and analytics-driven optimization

Key Responsibilities

Develop and execute creative strategies for client YouTube channels, including competitor research and brand positioning

Lead concept ideation, scripting, and edit reviews to ensure high retention and engagement

Optimize video performance through A/B testing, analytics review, and data-driven packaging adjustments

Serve as the primary creative liaison for clients, articulating vision, coaching on best practices, and holding them accountable

Mentor and provide feedback to video editors, thumbnail designers, and scriptwriters to align with client expectations

Collaborate with cross-functional teams (Producers, Post-Production Managers, etc.) to streamline workflows

Identify and address underperforming content, diagnosing issues in retention or packaging and implementing fixes

Contribute to company growth by refining creative infrastructure and improving service offerings

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Technical Skills Required

Educational Storytelling YouTube Content Strategy Video Production & Post-Production

Benefits & Perks

100% remote work with flexible, async-first hours

20 days PTO + 12 national holidays (pre-scheduled)

Quarterly wellness reimbursement, performance-based profit share, and cash bonuses

Unlimited book purchase reimbursements, paid volunteering (1 day/year), and birthday/work anniversary gifts

Work with global brands like Y Combinator, WHOOP, and MrBeast

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Nice to Have

YouTube-native background or experience with viral video strategy

Experience with long-form video formats (documentary, journalism, explainer videos)

Hands-on experience with retention-focused editing and YouTube analytics tools

Job Description

Creative Director at Dragonfruit Media

Who we are

Five years ago, Dragonfruit set out to bring together some of the most talented visual storytellers, viral video strategists, and big-name clients, to change the way we create and consume on YouTube. The result has been bigger than we could have imagined, having generated over a billion organic views and hundreds of millions of subscribers for organizations like Y Combinator, Center for Humane Technology, WHOOP, ClickUp and e.l.f. Beauty, and creators like Ali Abdaal, Mark Manson, Chris Williamson, Codie Sanchez and MrBeast.

Dragonfruit's Mission

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