Principal Product Designer (Fintech) - NYC/Salt Lake City/San Francisco

Flex • United State

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AI Summary

Lead end-to-end product design for a fintech company’s core vertical, shaping vision, strategy, and execution for consumer financial products. Align cross-functional teams, design experiments, and elevate design standards across error states, edge cases, and AI-driven flows. Requires 10+ years of experience leading product areas, fluency in experimentation, and expertise in mobile app design.

Key Highlights

Lead full vertical design strategy, vision, and execution for a fintech product area

Align cross-functional teams (PM, engineering, risk, compliance) and set high design standards

Design for high-stakes financial flows, error states, and AI-driven solutions with regulatory constraints

Key Responsibilities

Shape and drive the vision for a full business vertical, aligning multiple teams around a cohesive design strategy

Lead design exploration, prototyping, and experimentation for critical financial product flows, including error and edge cases

Set and enforce design standards across teams, mentoring designers and evolving the company’s design system (Ultraviolet)

Collaborate with PMs, engineers, data analysts, and compliance teams to structure and execute A/B tests and experiments

Document and communicate design rationale, leveraging research, data, and best practices to justify decisions

Establish design-thinking methods, toolkits, and AI-assisted workflows for broader team adoption

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Technical Skills Required

Mobile App Design (iOS/Android) Figma Design Thinking

Benefits & Perks

Hybrid work (2-3 days on-site in NYC/Salt Lake City/San Francisco)

Relocation assistance for candidates outside listed hubs

Market-based compensation ($204K–$300K annually, adjusted by location)

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Nice to Have

Fintech or regulated environment experience (e.g., disclosures, money movement flows)

Experience in experimentation-heavy product organizations

Prior experience establishing new design operations or workflows

Job Description

Flex is a growth-stage, NYC headquartered FinTech company that is building the payment layer for life's financial obligations, giving households one place to see, split, and pay their bills around how they live and get paid. By offering greater choice over how and when payments are made and allowing eligible on time payments to help build a positive credit history, Flex puts households back in control of their cash flow.

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