Senior SEO & GEO Specialist (AI Search & Organic Growth)

avantia • United Kingdom

Visa Sponsorship

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AI Summary

Lead end-to-end SEO and GEO strategy for Homeprotect, driving organic and AI search visibility to boost sales and customer lifetime value. Own technical SEO, WordPress CMS management, and AI search optimizations while collaborating across teams to adapt to emerging AI tools and customer research trends. Report performance insights and manage agency partners to deliver growth targets in a fast-paced, regulated environment.

Key Highlights

End-to-end ownership of SEO and GEO strategy, including AI search and organic growth initiatives

Technical SEO leadership with WordPress CMS, Google Tag Manager, and structured data implementation

Proactive tracking of AI search trends (LLMs, ChatGPT) and competitor activity to stay ahead of the curve

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Key Responsibilities

Set and execute SEO/GEO strategy to achieve sales and customer lifetime value targets via organic and AI search channels

Manage the www.homeprotect.co.uk website, including CMS updates, technical SEO, and structured data deployment via Google Tag Manager

Track AI search developments (LLMs, ChatGPT) and adapt website/content to support AI-driven customer journeys

Grow visibility across AI search tools (e.g., LLMs) while maintaining sentiment and share-of-voice scores

Collaborate with Brand/Comms and Performance Marketing teams to align SEO, GEO, and PPC strategies

Proactively test and optimize based on algorithm updates, competitor activity, and emerging technologies

Generate end-to-end SEO/GEO reporting using GA4, Google Search Console, Bing Webmaster Tools, and Semrush

Manage SEO and WordPress agency partners to ensure delivery against commercial objectives

Work with internal teams (Customer Experience, Underwriting, Compliance) to align website and CX for AI agents

Ensure all website, content, and search activities comply with Consumer Duty and FCA regulations

Technical Skills Required

Search Engine Optimization (SEO) Google Analytics 4 (GA4) WordPress CMS

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Benefits & Perks

Annual discretionary bonus (up to 30% of base pay)

Private healthcare through BUPA

Flexible working with at least one in-office day per week

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Nice to Have

Experience with Semrush or similar SEO/GEO reporting tools

Insurance or financial services industry knowledge

Implementation of emerging AI search standards (e.g., llms.txt, WebMCP)

Working knowledge of HTML, CSS, JavaScript, or SQL

Job Description

We founded Homeprotect on a simple principle - to provide protection to people underserved by the home insurance industry. Since 2002, we've been combining smart technology with real human expertise to protect hundreds of thousands of unique homes across the UK, and we're just getting started.If you're someone who loves solving interesting problems, taking ownership and working with a team that aims high, speaks up and lifts each other, Homeprotect is a place where you can do meaningful work, grow your career and make a real difference for our customers.

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