Growth Marketing & Demand Generation Manager

collabstr • Canada

Remote

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AI Summary

Lead Collabstr’s top-of-funnel growth initiatives, scaling paid acquisition across Meta and Google, and optimizing conversion rates. Oversee retargeting, creative development, and landing page experiments while driving pipeline and revenue. Requires 5+ years of demand generation experience in a startup environment with a proven track record in paid acquisition and CRO.

Key Highlights

Ownership of Collabstr’s paid acquisition programs across Meta and Google with direct impact on new business growth

Full ownership of retargeting, audience strategy, and creative development for high-volume ad campaigns

End-to-end responsibility for conversion optimization, including landing pages, homepage experiments, and attribution reporting

Key Responsibilities

Manage, improve, and expand Collabstr’s paid acquisition programs across Meta and Google platforms

Test and implement new paid acquisition channels while optimizing existing ones for efficiency

Develop and execute retargeting and audience strategies (lookalikes, custom audiences, exclusions)

Create and test high-volume ad copy and creative assets for all paid channels

Design and optimize new landing pages for paid programs, testing layouts, CTAs, and positioning

Run experiments to improve conversion rates on Collabstr’s homepage and key entry points

Maintain attribution models and reporting to tie ad spend to qualified pipeline, revenue, and CAC payback

Translate top-performing ad and landing page insights into website and product marketing positioning

Collaborate with external partners (agencies, freelancers) to accelerate growth initiatives

Support outbound and ABM strategies across email and paid ads

Contribute to SEO/GEO and lifecycle marketing strategies

Grow creator supply in target niches and geographies via targeted acquisition campaigns

Evaluate and implement new marketing tools for analytics, ads, and landing pages

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Technical Skills Required

Paid Digital Advertising (Meta & Google Ads) Conversion Rate Optimization (CRO) Landing Page Design & Testing

Benefits & Perks

Fully remote work with async collaboration

Competitive annual salary ($100,000 - $140,000 CAD or $70,000 - $100,000 USD)

3 weeks of paid vacation, paid holidays, and paid sick leave

Annual performance reviews with compensation adjustments

Autonomy and ownership over projects

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Nice to Have

Experience with content marketing

Lifecycle marketing expertise

Account-Based Marketing (ABM) knowledge

Marketing operations and data visualization skills

B2B SaaS, two-sided marketplace, or creator economy experience

Product-Led Growth (PLG) motion familiarity

Job Description

Collabstr is the world’s largest marketplace for hiring social media influencers. Over 550,000 brands use Collabstr to get high-quality content from over 1,200,000 content creators. We’re a fast-growing startup operating on the cutting edge of a $44 billion industry, and we’re looking for motivated and driven individuals to join our team. We like hard workers who can think critically and offer unique insights.

Our Culture & Values:

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