Lifecycle Marketing Manager (Fully Remote)

talenthop • United State

Remote

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AI Summary

The Lifecycle Marketing Manager drives user engagement and retention by designing and optimizing lifecycle marketing programs, activation workflows, and personalized communication strategies. This role focuses on improving customer experience through data-driven campaigns, cohort analysis, and retention initiatives. Requires 5+ years of lifecycle marketing expertise, proficiency in HubSpot, and strong analytical skills with SQL or BI tools.

Key Highlights

Fully remote role focused on lifecycle marketing and user retention

Responsible for defining user journeys, activation milestones, and communication workflows

Requires 5+ years of experience in lifecycle marketing, CRM, and marketing automation

Key Responsibilities

Define user lifecycle journeys, activation milestones, and progression criteria in collaboration with Marketing Operations and Product teams

Design, build, and optimize workflows for onboarding, activation, plan upgrades, retention, and win-back campaigns

Manage lifecycle messaging, including copywriting, campaign cadence, and execution across email, in-app messaging, and other channels

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Technical Skills Required

HubSpot SQL Marketing Automation

Benefits & Perks

Medical, dental, vision, and life insurance

Open time-off policy

401(k) plan with company match

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Nice to Have

Experience with customer data platforms like Braze, Iterable, or Klaviyo

Background in B2B marketplaces, construction, or SMB customers

Experience supporting email platform migrations or implementing new messaging capabilities

Job Description

This is a Fully Remote Job

About Our Client:

The organization operates in the marketplace sector, focusing on providing solutions tailored to general contractors, subcontractors, and suppliers. It addresses challenges in user engagement and activation within this industry by delivering specialized programs and tools that enhance customer lifecycle management and communication.

About the Opportunity:

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