Senior Marketing Manager (B2C & B2B) – Student Enrollment Growth & Team Leadership

ace english malta • Malta

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AI Summary

Lead a high-impact marketing team to drive student enrollment growth and revenue for an international EdTech company. Own end-to-end strategy, execution, and team development while leveraging data, automation, and AI to optimize campaigns and conversions. Requires hands-on leadership, hands-on technical skills, and a proactive, results-driven mindset.

Key Highlights

Direct reporting to CEO with full ownership of marketing strategy, budget, and revenue growth

Hands-on leadership: hire, develop, and mentor a marketing team while ensuring high-quality execution

Full-stack marketing expertise: paid media, CRM automation, analytics, content, and WordPress optimization

Key Responsibilities

Develop and execute end-to-end marketing strategy, budget, KPIs, and revenue growth plans

Lead recruitment, hiring, and development of the marketing team while setting performance standards

Plan and execute paid media campaigns (Meta, Google, TikTok, LinkedIn) and integrated marketing initiatives

Build, customize, and optimize WordPress landing pages and conversion-focused features with A/B testing

Own content strategy across social media, blogs, and Google Business Profile to drive leads and enrollments

Build and optimize CRM workflows, automations, and tracking systems (HubSpot, GA4, GTM)

Analyze performance metrics (CPL, CAC, conversion rates, ROI/ROAS) and translate insights into actionable improvements

Use AI tools to streamline workflows and enhance content creation without compromising quality

Maintain project and team organization using ClickUp

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Technical Skills Required

Marketing Strategy & Leadership Paid Media & Digital Campaigns (Meta, Google, TikTok, LinkedIn) CRM & Automation (HubSpot, ManyChat, Zapier)

Benefits & Perks

€28,000 gross annual salary + Bonus

Work permit sponsorship

International, multicultural work environment

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Nice to Have

International education or EdTech industry experience

Additional languages: Portuguese, Spanish, or Italian

Experience with AI tools (Claude, ChatGPT, Gemini)

Job Description

Marketing Manager (B2C & B2B)

The role — Own the outcome, not just the marketing department.

We're looking for a hands-on Marketing Manager to lead our marketing team and drive student enrollment growth, reporting directly to the CEO.

This is not a role for someone who waits for instructions. We need someone who identifies opportunities, solves problems, and takes initiative to make things happen.

You'll set the strategy, but you'll also know how to execute it, teach your team, and ensure work is done correctly. You don't need to know everything, but you need to know how to figure things out.

What you'll do

Strategy & leadership — Don't wait for direction. Set it.

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