Senior Growth Marketing Manager (China Digital Acquisition & Paid Search)

source.ai • China

Remote

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AI Summary

Lead end-to-end growth strategy for China’s digital acquisition, owning paid search, SEO, and native channels. Build and scale high-performance acquisition engines, drive revenue, and collaborate cross-functionally to optimize user journeys. Requires deep China market expertise, fluency in Mandarin, and a data-driven approach to scaling performance marketing.

Key Highlights

Full ownership of China digital acquisition strategy, including Paid Search, SEO, and native channels (Baidu, Toutiao, Tencent, etc.)

Autonomy to build and scale a high-performance growth engine from the ground up, driving measurable revenue

Cross-functional leadership with Product, Dev, Sales, and CS to align on ICP targeting, user experience, and funnel optimization

Key Responsibilities

Develop and execute a clear China acquisition roadmap, defining channels, targets, and KPIs for paid search, SEO, and native channels

Own Paid Search campaigns in China, including keyword strategy, landing page optimization, bidding, and reporting for Baidu, 360, Shenma, Toutiao, and Tencent

Collaborate with design/content teams to produce high-converting ads and landing pages tailored for the Chinese market

Define and implement SEO strategy, including topic clusters, competitor gap analysis, and keyword prioritization for China

Identify and scale acquisition through native Chinese channels (Zhihu, WeChat, Bilibili, KOL/KOC partnerships, etc.)

Maintain competitive intelligence on pricing, channel mix, and messaging in China’s digital landscape

Work with Product/Dev to ensure seamless user journeys (payment, onboarding, localization) for Chinese audiences

Align with Sales/CS to refine ICP targeting and address user objections based on feedback loops

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Technical Skills Required

China Digital Marketing (Paid Search, SEO, Native Channels) Performance Marketing & Growth Strategy Data-Driven Decision Making & Experimentation

Benefits & Perks

Fully remote work environment

Learning & development (online courses and trainings)

Mental health support (mental health apps)

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Nice to Have

B2B SaaS or developer-targeted product experience

Partnerships/affiliate marketing experience in China

Understanding of China internet policies and constraints

Job Description

Web data infrastructure for fast-growing tech teams. It's a mid-market, self-service platform built for speed to value, so teams move from idea to implementation without procurement slowing them down.The culture matches the product: decisions move at the speed of the idea, and people are trusted to test, iterate, and fix what's closest to them.We’re not looking for a "supporter" - we’re looking for an owner. If you’ve mastered growth in the SaaS space and know exactly what it takes to win in China, we want your playbook.

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