Senior Brand Partnership Manager - FMCG/CPG Monetization (Creator Economy)

Wishlink • India

Relocation

Apply Now

AI Summary

Lead monetization strategy and revenue growth for FMCG/CPG categories by building brand partnerships, setting commercial targets, and driving data-driven decisions. Own end-to-end P&L accountability while collaborating cross-functionally to scale creator-enabled e-commerce. Requires 5–7 years of category management experience in FMCG/CPG, retail media, or ad monetization with strong commercial judgment and hands-on analytics skills.

Key Highlights

Full ownership of category monetization P&L with end-to-end revenue growth accountability

Build and execute brand partnership strategy, including cold outreach, negotiation, and spend growth

Data-driven decision-making with hands-on analytics and dashboard development

Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.

Key Responsibilities

Set and deliver revenue targets for assigned FMCG/CPG categories with full P&L ownership

Develop annual category plans, bottom-up targets, and quarterly milestones for brands and e-commerce partners

Build and execute brand partnership strategy, including cold outreach, negotiation, and spend growth

Collaborate cross-functionally with sales, product, creator, and marketing teams to execute monetization plans

Drive data-driven decisions by building and analyzing key metrics and dashboards

Shape monetization playbooks for categories, turning successful initiatives into scalable solutions

Technical Skills Required

Category Management (FMCG/CPG) Retail Media & Ad Monetization Business Analytics & Data-Driven Decision Making

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

Benefits & Perks

Competitive Salary

Generous ESOPs

Relocation Bonus

Learning & Development Programs with Dedicated Budget

Company-Sponsored Newsletters and Books

ChatGPT Subscription

Regular Team Outings

Discounted Health Plans & Gym Memberships

Interested in relocating to India? Check out our comprehensive Relocation Jobs in India page with detailed relocation packages and benefits.

Nice to Have

Experience with retail media or ad-monetization products on platforms/marketplaces

Exposure to the creator, influencer, or affiliate-commerce ecosystem

Prior experience building monetization or GTM motions from scratch

Job Description

Brand Partnership Manager - FMCG

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Want the full job description? Read the complete details on LinkedIn, the original posting.

Continue on LinkedIn

This is a short excerpt. All rights to the full description belong to its original publisher.