M

Manager - Performance Marketing (Consumer Acquisition)

Meesho • India
Relocation
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AI Summary

Drive consumer acquisition, activation, and retention at scale for one of India's largest e-commerce audiences. Own paid growth across Meta, Google, and emerging platforms, managing a budget of ₹500 Cr+. Requires 6+ years of performance marketing experience, team leadership, and a strong growth mindset.

Key Highlights
Own and scale consumer acquisition, activation, and retention across performance marketing channels.
Manage a media budget of ₹500 Cr+, driving efficient allocation for incremental consumer growth.
Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigor.

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Key Responsibilities
Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale.
Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth.
Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention.
Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV).
Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve.
Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase.
Identify and reduce drop-offs across the acquisition and activation journey.
Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention.
Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigor.
Drive goal-setting, performance reviews, and capability development for the team.
Partner with senior leadership to shape the consumer growth charter and long-term channel strategy.
Run structured experiments across audiences, creatives, landing pages, and funnel interventions.
Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting.
Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving.
Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM.
Manage budget allocation across channels to maximize incremental consumer growth at scale.
Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns.
Analyze consumer cohorts by geography, category, and lifecycle stage.
Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions.
Build and refine frameworks for incrementality and attribution for consumer acquisition.
Partner with product, analytics, design, and category teams to align growth efforts.
Influence onboarding experience, landing pages, and communication strategy based on performance insights.
Technical Skills Required
Performance Marketing Meta Ads Google Ads

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Benefits & Perks
Competitive compensation (cash and equity)
Comprehensive wellness program (MeeCare)
Generous leave policies, parental support, retirement benefits, learning assistance

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Nice to Have
Working knowledge of SQL or analytics tools is a plus.

Job Description

  • You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences
  • The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention
  • Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale


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Job Overview
Posted Date Oct 12, 2026
Employment Type Full-time
Experience Level Not Applicable
Location India
Category Marketing
Company Meesho
Mentioned Skills
google ads pan sql excel crm spark

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