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Senior Performance Marketing Manager (India Launch) - DTC/E-Commerce

Relocation
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Build and lead paid acquisition and lifecycle marketing for Mommy First® India’s pan-India DTC launch, managing Meta, Google, and WhatsApp campaigns from the ground up. Set up tracking, attribution, and performance frameworks while scaling campaigns, optimizing budgets, and ensuring compliance. Requires 5+ years of hands-on performance marketing experience with Meta, Google, and Shopify.

Key Highlights
Build and scale paid acquisition and lifecycle marketing for Mommy First® India’s launch in 2027
Hands-on role setting up tracking (Meta Pixel, Conversions API, GA4, GTM, Shopify) and attribution frameworks
Own Meta, Google, and WhatsApp campaigns including prospecting, retargeting, and conversion optimization
Key Responsibilities
Set up and validate tracking/attribution stack across Meta Pixel, Conversions API, GA4, Google Tag Manager, and Shopify
Build and optimize WhatsApp acquisition and lifecycle flows for customer engagement
Develop and execute Meta, Google, and WhatsApp campaign strategies (prospecting, retargeting, conversion campaigns)
Diagnose and resolve performance issues across audiences, creatives, landing pages, and offers
Ensure compliance with Meta and Google advertising policies, including account health and disapproval handling
Establish reporting, attribution, and performance benchmarks for India launch
Scale budgets and campaigns while maintaining contribution margin and account health
Lead creative testing, iteration, and fatigue management for high-performing campaigns
Technical Skills Required
Meta Advertising (Meta Pixel, Conversions API) Google Ads (Search, Shopping, Performance Max) Google Tag Manager & GA4
Benefits & Perks
Competitive compensation based on experience
Relocation assistance for exceptional candidates
Opportunity to support international campaigns
Nice to Have
Experience in beauty, personal care, maternity, or women’s wellness industries
Shopify-based DTC brand experience
Handling Meta/Google ad disapprovals and policy-sensitive campaigns
Experience with WhatsApp platforms (e.g., Interakt, Wati, Gupshup, AiSensy)
Cross-country campaign management experience
CRO and landing-page optimization expertise
Creator or UGC-based performance advertising experience

Job Description

Mommy First® | NeoMed ParenTech India Pvt. Ltd.

Thiruvananthapuram, Kerala

Full-time | Office-based | 5+ years’ experience

About Mommy First®

Mommy First® is a maternal wellness and postpartum recovery brand founded in New York, with an established presence in the United States, Europe and the GCC.

We are preparing for our pan-India launch in 2027 and are building our India team in Thiruvananthapuram.

We are looking for a hands-on Senior Performance Marketing Manager to build and lead paid acquisition and lifecycle marketing for Mommy First® India across Meta, Google and WhatsApp.

This is a performance and growth role, not a general digital marketing or social media position.

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