Senior Performance Marketing Manager (PPC & SEO)

blacksmith agency • United State

Remote

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AI Summary

Lead end-to-end performance marketing strategy for PPC and SEO clients across multifamily, B2B, and technical verticals. Oversee paid search, paid social, organic search, and conversion optimization while driving measurable growth and client success. Requires 4-7 years of experience in multi-channel full-funnel strategy with strong analytical, leadership, and communication skills.

Key Highlights

Hybrid strategic and operational role owning client performance across Google Ads, Meta, Microsoft, and organic search

Responsible for client-facing leadership, sales call participation, and growth roadmap development

Full accountability for KPI tracking, conversion attribution, and continual performance improvement

Key Responsibilities

Lead strategy for PPC and SEO clients across multiple industries, including multifamily, B2B, and technical verticals

Join sales calls to validate scope, pitch technical recommendations, and influence deal closures

Build and execute 90-day, 6-month, and annual growth roadmaps for all clients

Oversee performance across Google Ads, Meta, Microsoft Ads, and organic search platforms

Audit PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities

Manage technical SEO, on-page SEO, link building, programmatic SEO, and AI-driven content initiatives

Track KPIs, ensure conversion attribution accuracy, and maintain analytics integrity

Provide weekly direction and QA, coordinating priorities with marketing project managers

Present monthly and quarterly performance summaries to clients

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Technical Skills Required

Google Ads Search Engine Optimization (SEO) Conversion Rate Optimization (CRO)

Benefits & Perks

Remote work (USA, Canada, or South Africa)

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Nice to Have

Agency experience managing multiple clients simultaneously

Experience joining sales calls and influencing close rates

Familiarity with multifamily, real estate, or high-intent lead generation

Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO

Job Description

Marketing
Full time
Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Performance Marketing Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

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