Head of Affiliate Marketing (Job Onsite based in Dubai) in APJ

Join Puffy's team at our Dubai headquarters, situated in the world's safest and most globally connected city. Puffy is a rapidly expanding e-commerce retailer renowned for our exceptional mattresses loved by millions of sleepers in North America. Since entering the bed-in-a-box market in 2016, we've achieved consistent year-on-year growth and garnered attention from top publications like Entrepreneur.com and TechCompanyNews. Our product line now includes a complete range of bedroom essentials, from pillows to bedding and accessories.

We are currently seeking an experienced and results-driven Head of Affiliate Marketing to join our Dubai-based team. The ideal candidate will be detail-oriented, articulate, and organized, and have a strong background in driving results within a B2C e-commerce environment.

Why joining us could be the next best step in your career?

• Get hired within 2 weeks: Typically, we extend a job offer within two weeks from a candidate's initial application to Puffy.
• Unmatched compensation: Max monthly salary of upto 45K AED + up to 10% monthly bonus.
• 100% Tax-Free income: Relocate to Dubai, and you keep ALL your earnings.
• Seamless relocation: We offer full relocation support, including flights, visa sponsorship, and two weeks of hotel accommodation on arrival.
• Embrace Diversity & Inclusion: We are committed to building and maintaining an inclusive and diverse company with 16+ nationalities currently in our Dubai team.
• Accelerate your career trajectory: Experience accelerated career growth within your role through a clear path and annual internal promotion opportunities.
• Rapid business expansion: Puffy’s headcount increased by 10% in 2023, demonstrating our substantial growth potential.
• Forbes Member CEO: Gain valuable experience working with a CEO who is a member of the Forbes Council.
• Prime Location in Dubai: You will work full-time at our state-of-the-art, centrally located office space in the center of Dubai Internet City.
• Health & Lifestyle: We prioritize a healthy lifestyle. On top of world-class health insurance (dental & vision included), our canteen is stocked with organic snacks, juices, fruits, tea & coffee.
• Top-tier equipment and tech stack: We provide the best equipment and technology to empower you in your work.

Responsibilities:

• Establish, build and maintain relationships with affiliates, including negotiations, optimizing and reporting on campaign performance, forming creative strategies and objectives, conflict resolution, managing budgets, and more.
• Identify media partnership opportunities and explore new avenues for affiliate growth within the B2C e-commerce industry.
• Continually evaluate and test potential sources of high-quality traffic and demand to improve campaign performance.
• Manage and oversee reporting, identify areas of opportunity, and communicate key wins to stakeholders.
• Collaborate with internal teams to create and optimize marketing materials for affiliate campaigns, ensuring brand consistency.
• Stay updated on industry trends and emerging marketing channels to remain competitive in the B2C e-commerce landscape.

Required skills/experience:

• Advanced understanding of the affiliate marketing channel and its role in driving B2C e-commerce growth.
• Comprehension of the attribution model we deploy and its importance in evaluating campaign performance.
• Deep understanding of our KPIs, specifically EPC (what goes into it & why it is so important) and ROAS.
• Experience using market-leading affiliate tracking SaaS, such as Impact or Partnerize, and secondary tools such as BrandVerity, Similarweb/Ahrefs, and Visual Ping.
• Proven ability to recruit, activate, and optimize key partners for maximum results.
• Knowledge of how to identify and classify top opportunities for growth and expansion.
• Experience with running paid media campaigns and optimizing them for maximum return on ad spend.
• Ability to forecast, track performance, and make strategic changes as necessary to achieve targets.
• Excellent interpersonal skills, with the ability to build a strong rapport and work effectively with global contacts.
• Strong negotiation skills and experience managing vendors and partners.
• Creative problem-solving abilities and a proactive mindset.

Beneficial experience:

• 3+ years of affiliate marketing experience, preferably in the B2C e-commerce sector.
• Dubai-based or willing to relocate to Dubai.
• Entrepreneurial and team player attitude, with a preference for candidates with startup experience.
• Exceptional verbal and written communication skills in English.

What’s next?

Click “Apply” to start your application today! We've optimized our recruitment process into 3 simple steps. We want to ensure that all applicants have a fair and equal chance, so we use our Phase 1 online assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to Phase 2 within one business day of the successful completion of Phase 1.