Lead a global remote team of digital designers to create scalable, on-brand retention marketing assets across four gaming brands. Build systems, standards, and AI workflows to ensure consistent quality, reduce rework, and empower designers to deliver high-volume creative output efficiently. Focus on mentorship, process optimization, and measurable quality improvements in a fast-paced, high-growth environment.
Key Highlights
Lead a team of digital designers producing retention marketing assets (emails, push notifications, banners) for four gaming brands across CRM channels
Build and maintain visual systems, templates, and brand guidelines to ensure consistency at scale
Optimize AI creative tools with structured workflows, prompt libraries, and review checkpoints for on-brand results
Define and track quality metrics (approval rates, rework volume) while improving team processes and tooling
Mentor designers, conduct regular 1:1s, and contribute to hiring to ensure a supported and high-performing team
Key Responsibilities
Design and implement brand systems (templates, component libraries, per-brand rules) to replace ad-hoc workflows
Develop repeatable production processes for high-volume, multi-brand creative output across CRM channels
Structure AI creative tools with prompt libraries, locked reference styles, and review checkpoints for consistent results
Define and track quality metrics (e.g., first-pass approval rates, rework volume) to ensure on-brand standards
Build and maintain onboarding materials, checklists, and feedback systems to reduce repetitive notes
Lead regular 1:1s, provide clear feedback, and mentor designers to improve workload management and ramp-up speed
Collaborate with the Traffic Manager to monitor team workload and contribute to hiring decisions
Continuously improve team processes, tools, and handovers without waiting for directives
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Nice to Have
Hands-on experience with AI creative tools (e.g., Midjourney, DALL·E, Adobe Firefly)
Experience with gaming or iGaming industry branding
Familiarity with CRM platforms (e.g., Salesforce, Braze, Appboy) for marketing asset delivery
