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Demand Generation Manager

audiohook • United State
Remote
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Own the top and middle of the marketing funnel to generate qualified pipeline and accelerate sales cycles. Design and execute multi-channel GTM strategies across paid media, SEO/SEM, and ABM programs. Requires 5+ years of B2B demand generation experience with deep expertise in marketing automation and paid media.

Key Highlights
Own the end-to-end digital campaign operations and multi-channel demand generation strategy
Build and scale ABM programs targeting priority brand and agency accounts
Develop attribution models and report on funnel health and pipeline contribution
Key Responsibilities
Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches and segment expansions
Build and scale ABM programs targeting priority brand and agency accounts
Execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
Manage paid media budgets across LinkedIn, Google, and programmatic channels to optimize CAC and ROI
Own digital campaign operations including audience segmentation, landing page optimization, and conversion tracking
Develop and maintain the marketing tech stack and ensure clean data flow between CRM and automation systems
Build attribution models and report on funnel health and pipeline contribution to leadership
Technical Skills Required
Demand Generation Paid Media Marketing Automation
Benefits & Perks
Fully remote work environment
Competitive salary and equity opportunities
Performance bonuses
Health, dental, and vision benefits
Daily lunch stipend
Monthly wifi, cell phone and subscription reimbursement
Annual hardware stipend
Flexible PTO
Bi-annual Corporate Offsites
Nice to Have
Experience in adtech, martech, or SaaS
Experience running ABM programs at scale
Experience in a startup or high-growth company
Comfort using AI tools for campaign planning, copy drafting, and performance analysis

Job Description

The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel — building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising. You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.
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