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CRM Specialist (HubSpot, Marketo, Salesforce, or Klaviyo) - Email Marketing & Automation

air apps • Greater Madrid Metropolitan Area
Relocation
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Manage and optimize Air Apps’ CRM systems and email marketing campaigns to drive engagement and retention. Build drip sequences, segmentation, automation workflows, and lead nurturing strategies while tracking key performance metrics. Requires 3+ years of CRM/email marketing automation experience with platforms such as HubSpot, Marketo, Salesforce, or Klaviyo.

Key Highlights
Own CRM workflows, segmentation, and customer lifecycle automation
Lead drip marketing, behavioral triggers, and lead nurturing strategies
Optimize campaign performance using KPIs and A/B testing while ensuring GDPR/CCPA compliance
Key Responsibilities
Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
Optimize email templates, A/B test subject lines, and improve deliverability.
Create and maintain customer segmentation strategies for targeted campaigns.
Collaborate with marketing, sales, and product teams to personalize customer interactions.
Implement behavioral triggers and automation workflows to improve retention.
Ensure compliance with GDPR, CCPA, and email marketing regulations.
Stay up to date with CRM trends, personalization strategies, and automation best practices.
Technical Skills Required
CRM platforms (HubSpot, Marketo, Salesforce, Klaviyo) Email marketing automation A/B testing
Benefits & Perks
Annual Bonus
Top-tier Health and Life Insurance
Transportation Budget
Nice to Have
Familiarity with HTML/CSS for email formatting

Job Description

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
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