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CRM Specialist - Salesforce Marketing Cloud

Romania
Full Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Drive automotive CRM strategies by designing and implementing dynamic personalized campaigns and automated journeys. Manage data governance, GDPR compliance, and the migration of campaigns to Salesforce Marketing Cloud. Requires a technical engineering degree and 2-3 years of experience in data governance and CRM tools.

Key Highlights
Lead CRM and RTC operations for Romania ensuring GDPR compliance
Execute migration from Adobe Campaign and WhiteImage to Salesforce Marketing Cloud
Optimize campaign performance through A/B testing and advanced segmentation

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Key Responsibilities
Use inline HTML and CSS for email personalization and template adaptation
Apply AMP script and JavaScript for dynamic personalization and campaign logic
Create and personalize journeys and campaign templates aligned with brand identity
Analyze and report on campaign performance metrics including open rates, CTR, and conversions
Identify optimization opportunities through A/B testing and advanced segmentation
Collaborate with the media team for digital activations integrated into Salesforce
Support campaign migration from Adobe Campaign and WhiteImage to SFMC
Ensure data consistency and quality in compliance with privacy policies and GDPR
Document processes and journeys to facilitate scalability and reuse
Monitor and maintain active journeys, verifying triggers, volumes, and deliverability
Technical Skills Required
Salesforce Marketing Cloud HTML/CSS Data Governance

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Benefits & Perks
Flexible work environment
Private health insurance with optional medical packages
24-25 vacation days
Meal tickets and Holiday vouchers
Bookster and 7Card subscription

Job Description

We are Bertrandt: an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors.

Our goal: accelerating technological progress. We work on this every day – with around 13,000 employees at over 50 sites worldwide.

What to expect:

The CRM CS in Automotive, will report to an activity manager and will perform the following actions:

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Job Overview
Posted Sep 25, 2026
Employment Full-time
Experience Mid-Senior level
Location Romania
Category Marketing
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