S

Lead Product Designer

secfi • Netherlands
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This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead the design function at Secfi to build a sophisticated private wealth stack for employees with equity. Own the end-to-end design of the AI financial planner, portfolio trackers, and the upcoming company rebrand. Requires 8+ years of experience with a strong portfolio in high-polish product design and complex systems.

Key Highlights
Act as a founding designer shaping the product's look, feel, and design standards
Translate complex financial quantitative models into simple, legible user interfaces
Lead the integration of a new brand identity across all product surfaces and the design system

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Key Responsibilities
Define the interaction model and trust-building interface for Maeve, the AI financial planner.
Transform the portfolio value tracker from a static view to a live, AI-driven insight surface.
Maintain and sharpen core product equity planning tools, onboarding, and financing flows.
Lead the implementation of the company rebrand across the design system, product surfaces, and website.
Collaborate with the external branding agency and internal product and engineering teams.
Technical Skills Required
Product Design Prototyping User Testing

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Benefits & Perks
€90 – €120K salary
8% holiday allowance
Pension contribution
Bonus
Stock options
Work visa sponsorship
Relocation credit
30% ruling process

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Nice to Have
Financial product experience (brokers, fintech, trading)
Mobile app design experience
Experience building design systems from scratch
Brand and marketing design range

Job Description

Secfi is building the private wealth stack for employees with equity.

The Problem We're Solving

Private markets are where most wealth is created today, and they're notoriously hard for individuals to navigate. The best financial advice has always been a luxury, reserved for the ultra-wealthy, delivered by private bankers.

And even those who can afford an advisor often find that most have a blind spot when it comes to pre-IPO company equity & stock options. It's a black box for most in the industry.

Meanwhile, startup employees give years of their lives. Intense work, real sacrifice. Then the company finally has its exit, and they get burned.

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Job Overview
Posted Sep 25, 2026
Employment Full-time
Experience Mid-Senior level
Location Netherlands
Category Graphic Design
Company secfi
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