Product Marketing Manager

MadCap Software, Inc. • United States

Remote

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AI Summary

MadCap Software is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across its enterprise SaaS portfolio. The role involves leading product launches, sales enablement, and competitive intelligence to drive pipeline and adoption. Candidates require 4+ years of B2B product marketing experience in enterprise or technical software with strong writing and cross-functional collaboration skills.

Key Highlights

Own positioning, messaging, and GTM strategy for a multi-product enterprise SaaS portfolio including MadCap Flare and IXIA CCMS.

Lead product launches, sales enablement, and competitive intelligence to support complex enterprise sales cycles.

Fully remote role with a salary range of $125K - $155K and comprehensive benefits including 100% employer-paid insurance.

Key Responsibilities

Own positioning, messaging, value propositions, personas, and key use cases across MadCap’s portfolio and core buyer markets.

Own the GTM calendar and cross-functional launch process for new products, features, AI capabilities, and major releases.

Equip the field with sales enablement tools including battlecards, one-pagers, discovery decks, and training.

Own ongoing competitive intelligence across technical documentation, CCMS, learning content, and AI.

Bring the voice of the customer into positioning and GTM strategy through research and market tracking.

Partner with Demand Generation and Content to translate product strategy into campaigns and thought leadership.

Measure the effectiveness of launches, messaging, and enablement through asset adoption and pipeline influence.

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Technical Skills Required

B2B Product Marketing Go-to-Market Strategy Sales Enablement

Benefits & Perks

Work from home

Competitive Salary & Annual bonus

100% Employer Paid Medical, Dental and Vision Insurance

Employer Match for 401(k) plan

Employer paid short & long term disability and life insurance

Flexible PTO Policy + 12 Company paid holidays a year

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Nice to Have

Experience with content operations, technical documentation, CCMS, LCMS, knowledge management, or adjacent enterprise software categories

Experience with competitive intelligence, win/loss programs, or analyst relations

Familiarity with Salesforce, HubSpot, and modern B2B marketing and sales technology

Job Description

About Us

At MadCap Software, we’re at the forefront of developing best-in-class software solutions for content creation, collaboration, publishing, management, and analytics & reporting. More than 10,000 leading organizations around the globe rely on MadCap Software’s solutions to create better content experiences for their customers and employees. Come join our awesome Team!

Propel Your Professional Growth

Every day we refine, iterate, and explore how to make work better for everyone. Join us in creating a better future of work that’s more connected, inclusive and flexible. We offer competitive benefits and compensation plans for our teams in addition to being:

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