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Head of Marketing & Brand (Fintech/Payment Gateway)

Mayflower • Cyprus
Remote Visa Sponsorship
This Job is No Longer Active This position is no longer accepting applications

Lead strategic marketing and brand initiatives for a fintech payment gateway platform. Own product positioning, GTM execution, and digital presence to drive commercial outcomes. Requires 5+ years in B2B SaaS or fintech marketing with strong product marketing and GTM experience.

Key Highlights
Own market presence, brand strategy, and digital experience for a fintech payment gateway
Lead GTM execution, sales enablement, and demand generation for new features and integrations
Manage team leadership, competitor analysis, and AI-driven content production
Key Responsibilities
Define value proposition, visual identity, and tone of voice for the payment gateway platform
Lead end-to-end GTM execution for new features, integrations, and target markets in alignment with Product and Sales
Own corporate website strategy, UX, and conversion optimization
Direct content engine (LinkedIn, customer stories, blogs) and build sales enablement collateral (pitch decks, one-pagers, launch kits)
Lead marketing team, oversee campaign execution, manage event/conference presence, and track performance metrics
Conduct competitor analysis and leverage AI tools (ChatGPT, Claude, Perplexity) for research, content production, and GTM execution
Technical Skills Required
B2B SaaS Marketing Product Marketing Go-to-Market (GTM) Strategy
Benefits & Perks
Full remote work
Competitive compensation with service contract
Transparent performance reviews with bonus opportunities
Annual allowance for home office, sports, or equipment
Investment in development (language courses, learning platforms, mindfulness)
EU-based employment contract and 3-year Cyprus work visa
Private medical insurance for family
Corporate mobile plan with unlimited roaming
50% coverage of school/kindergarten fees
Fully covered sports benefits and in-house electric scooters/bike rentals
Free catering and in-house coffee bar with health bar
Nice to Have
Understanding of payment orchestration, PSPs, acquiring, routing, tokenization, and fraud solutions
Hands-on experience with modern AI tools (ChatGPT, Claude, Perplexity or similar)
Collaborative leadership style and ability to work cross-functionally

Job Description

Our team is developing a payment gateway for accepting funds from users on behalf of merchants, as well as sending funds from merchants to users. The system involves storing user payment data and is subject to PCI DSS compliance. It contains multiple integrations with payment systems, providers, and other gateways and processors, including 3DS.
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