Senior Vice President of Marketing (B2B Financial Services & ETFs) - Remote

Jobgether • United States

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead and scale the full marketing function for a fast-growing financial services platform, shaping brand and client-facing strategies to drive market growth. Oversee brand, content, digital, demand generation, and partnerships while building scalable processes, KPIs, and high-performing teams. Requires 10–15+ years in B2B marketing, preferably in ETFs, asset management, or regulated industries, with a focus on commercial impact and organizational development.

Key Highlights

Lead and scale a full marketing function across brand, content, digital, demand generation, and partnerships in a fast-growing financial services company.

Develop scalable processes, KPIs, and operating models to drive measurable growth and commercial outcomes.

Build and mentor a high-performing marketing team while partnering closely with business development, product, and executive leadership.

Key Responsibilities

Set and own the overall marketing strategy, aligning brand, client marketing, demand generation, and communications with growth objectives.

Lead the full marketing organization across brand, content, digital, events, PR, communications, design, research, SEO, and industry partnerships.

Define and strengthen the corporate brand positioning, narrative, and market presence within the ETF ecosystem, ensuring all touchpoints communicate a clear value proposition.

Oversee marketing services for issuer clients, including ETF websites, launch campaigns, and ongoing communications, while developing scalable client marketing models.

Build processes, workflows, quality controls, and operating rhythms to support marketing team scalability and effectiveness.

Introduce modern marketing tools, measurement practices, and performance management disciplines across the function.

Establish and monitor KPIs for demand generation, client growth, marketing effectiveness, and ROI, providing executive reporting on performance and growth opportunities.

Partner with business development, product, strategy, and leadership to create integrated go-to-market programs and ensure qualified demand flows into the commercial pipeline.

Recruit, mentor, and develop marketing talent while maintaining high standards for quality, clarity, creativity, and business impact.

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Technical Skills Required

B2B Marketing Strategy Demand Generation Brand Management

Benefits & Perks

Fully remote position within the United States

Senior executive leadership opportunity with significant influence over marketing strategy and growth

Opportunity to build and develop a high-performing marketing organization

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Nice to Have

Direct experience in ETFs, asset management, or financial services

Experience in highly regulated markets

Familiarity with modern marketing tools and performance analytics platforms

Job Description

This is a senior executive opportunity to lead and scale the full marketing function for a rapidly growing financial services platform.You will shape both the corporate brand and the client-facing marketing capabilities that help investment products reach and grow in the market.The role spans brand, content, digital, web, events, PR, communications, research, SEO, and industry partnerships.You will combine strategic leadership with hands-on execution, setting direction while raising the quality and effectiveness of the marketing organization.A key focus will be building scalable processes, operating rhythms, measurement frameworks, and quality standards that support continued growth.

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