Volka
Cyprus
Marketing 2D AI Artist (Game Marketing)
Marketing Full-time 4d ago
- 2D
- Adobe Photoshop
- AI
- Ai Tools
S
Senior B2B Marketing Lead (cTrader) - AI-First Go-To-Market Strategy & Execution
Relocation
AI Summary
Lead end-to-end B2B marketing strategy and go-to-market execution for cTrader, driving demand generation, positioning, and pipeline growth across brokers, fintech, and partners. Own integrated campaigns, stakeholder alignment, and AI-driven workflows to accelerate commercial outcomes. Requires 5+ years in B2B marketing with strategic, hands-on execution and cross-functional leadership.
Key Highlights
End-to-end ownership of B2B marketing strategy, positioning, and demand generation for cTrader across brokers, prop firms, and fintech partners
AI-first marketing operating model leveraging Spotware’s ecosystem of AI tools, agents, and workflows for research, personalization, and automation
Cross-functional leadership with Product, Sales, Partnerships, and Customer Success to align priorities, campaigns, and feedback loops
Key Responsibilities
Develop and maintain the B2B marketing plan for cTrader, translating commercial priorities into quarterly initiatives
Define and evolve positioning, audience-specific messaging, campaign angles, and calls to action for key stakeholders
Plan and orchestrate integrated multi-channel campaigns (content, email, paid media, webinars, events, and partner activity)
Own the cTrader marketing budget, including planning, allocation, spend control, and performance tracking
Apply and continuously improve AI-first workflows for market research, segmentation, content production, and campaign personalization
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Technical Skills Required
Benefits & Perks
Private medical insurance
Relocation support (entry permit, relocation bonus, flight tickets, airport pickup)
Support with settling into life in Cyprus (accommodation, banking, healthcare guidance)
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Nice to Have
Experience in fintech, B2B SaaS, trading platforms, or financial markets
Account-Based Marketing (ABM), Partner Marketing, or Lifecycle Marketing experience
HubSpot certification and hands-on experience with HubSpot or similar CRM/marketing automation platforms
Job Description
Spotware is looking for a to own the marketing strategy and go-to-market execution for the cTrader business direction.This is a senior, hands-on role at the intersection of product marketing, demand generation and brand building. You will turn market insight and commercial priorities into clear positioning, integrated campaigns and measurable pipeline contribution.We are looking for a marketer who can own a business direction end to end: identify opportunities, shape the plan, align stakeholders and make it happen.
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