Senior Director of Performance Marketing

Puffy • United Kingdom

Remote Visa Sponsorship Relocation

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Own and optimize a multi-million-dollar monthly paid media engine across Google and Meta, building systems for budget allocation, creative testing, and measurement. Report directly to the CEO with full authority over strategy, team structure, and P&L impact. Requires 7+ years of performance marketing experience with sustained ownership of $1M+/month on both platforms.

Key Highlights

Direct report to CEO with full budget authority

Build end-to-end paid media systems from scratch

Multi-million-dollar monthly budget ownership

AI-first organization with LLM validation

Global remote work with optional Dubai relocation

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Key Responsibilities

Own multi-million-dollar monthly paid media budget across Google and Meta

Build systems for campaign structure, feed management, and brand/non-brand economics

Design pause/hold/scale logic and budget guardrails

Architect creative engine including concept pipeline and testing taxonomy

Implement incrementality testing and reconcile platform attribution

Design capital allocation based on marginal return

Evaluate and pilot new paid channels beyond Google and Meta

Structure and lead performance marketing function

Report directly to CEO with P&L ownership

Technical Skills Required

Performance Marketing Google Ads Meta Ads Budget Allocation Creative Testing Statistical Decision Making

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Benefits & Perks

Up to USD $240,000 annual salary

Monthly performance bonus up to 20% of base

Comprehensive medical, dental, and vision insurance

Generous Paid Time Off

Relocation package with visa support and 0% income tax for Dubai

Remote work with global flexibility

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Nice to Have

Scripting against Meta/Google APIs

Mixed agency and in-house background

Experience with emerging paid channels (TikTok, Connected TV, affiliate)

D2C e-commerce background in home goods or furniture

Job Description

Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.

Total Annual Package: Up to USD $240,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 20% of base)

Location: Remote (Global)

Growth path from here is fluid: all paid channels, including the ones you select, moving toward scope at the intersection of capital allocation, creative strategy, and P&L ownership. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Every proposal that reaches the CEO ships with an LLM validation link. Your first spend case gets stress-tested by an advanced model to eliminate blind spots.

Role Overview:

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