Marketing Manager – Luxury Aesthetics & Plastic Surgery (Remote)

Our client is a premier plastic surgery and medical aesthetics practice based in Beverly Hills, California, recognized for delivering exceptional surgical and non-surgical aesthetic treatments alongside a luxury patient experience. As the practice continues to expand its brand presence, they are seeking an experienced Marketing Manager to lead integrated marketing initiatives that strengthen brand awareness, drive patient acquisition, and position the practice as a leader within the luxury aesthetics industry.

Role Overview

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies across digital, traditional, experiential, and content marketing channels. The Marketing Manager will oversee advertising campaigns, social media strategy, public relations, influencer partnerships, SEO, website optimization, CRM marketing, event execution, and performance analytics while ensuring all marketing initiatives reinforce the practice's premium brand positioning. This role is ideal for someone with experience in luxury aesthetics, plastic surgery, beauty, or wellness marketing who enjoys combining creativity, strategy, and analytics to drive measurable business growth.

Location

Fully Remote | 9:00 AM - 5:00 PM PST

Key Responsibilities

Digital & Traditional Advertising

• Develop and manage integrated marketing campaigns across digital and traditional advertising channels.
• Optimize Google Ads, paid social campaigns, display advertising, and lead generation initiatives.
• Oversee print, direct mail, radio, and outdoor advertising campaigns targeting affluent audiences.
• Collaborate with creative teams to develop compelling campaign assets.

Social Media & Content Strategy

• Manage and grow the company's presence across Instagram, TikTok, Facebook, YouTube, LinkedIn, and X.
• Develop content calendars featuring patient stories, before-and-after results, physician highlights, educational content, and influencer collaborations.
• Analyze social media performance and optimize content based on engagement metrics.
• Monitor industry trends within aesthetics, beauty, and wellness.

Experiential Marketing & Partnerships

• Plan and execute VIP events, patient appreciation events, influencer experiences, launch events, and brand activations.
• Coordinate participation in conferences, beauty expos, and luxury networking events.
• Develop strategic partnerships with luxury brands and community organizations.

Influencer & Community Engagement

• Identify and manage influencer partnerships and brand ambassador programs.
• Strengthen online reputation through proactive review management.
• Build community engagement initiatives that support patient referrals and advocacy.

Website, SEO & CRM Marketing

• Oversee website updates and optimize user experience, landing pages, and lead generation.
• Implement local SEO strategies to improve search visibility.
• Develop segmented email marketing campaigns for patient acquisition and retention.
• Utilize CRM platforms to manage lead nurturing and marketing automation.

Marketing Analytics & Performance

• Track campaign performance across advertising, social media, website traffic, lead generation, and events.
• Analyze KPIs including ROI, conversions, engagement, and patient acquisition metrics.
• Deliver monthly reporting with actionable recommendations.
• Continuously optimize marketing strategies using data-driven insights.

Qualifications

Experience

• 5+ years of experience in marketing within plastic surgery, medical aesthetics, beauty, luxury wellness, or a related industry.
• Experience managing integrated digital and traditional advertising campaigns.
• Experience leading public relations initiatives and media outreach.
• Experience planning experiential marketing events and influencer campaigns.
• Experience managing SEO, website optimization, and CRM-driven marketing initiatives.
• Experience developing data-driven marketing strategies that improve brand awareness and patient acquisition.

Skills

• Strong expertise with Google Ads and paid search advertising.
• Experience managing Meta Ads (Facebook & Instagram) campaigns.
• Strong social media strategy and content marketing experience.
• Experience with public relations and media relations.
• Experience planning luxury events and experiential marketing campaigns.
• Knowledge of SEO best practices and website optimization.
• Experience with CRM platforms such as HubSpot, Salesforce, PatientNow, or TouchMD.
• Experience with email marketing and lead nurturing campaigns.
• Understanding of HIPAA-compliant marketing practices.
• Strong copywriting and storytelling skills.
• Excellent analytical skills with the ability to measure campaign performance and ROI.
• Strong project management and organizational skills.
• Ability to manage multiple marketing initiatives simultaneously.

What Success Looks Like

• Brand awareness and patient acquisition consistently improve through integrated marketing efforts.
• Marketing campaigns generate measurable growth in qualified patient inquiries and conversions.
• Social media, PR, and influencer initiatives strengthen the practice's luxury brand positioning.
• Website performance, SEO rankings, and lead generation continue to improve.
• Marketing reporting provides actionable insights that drive business decisions.
• Marketing initiatives consistently reinforce a premium patient experience across every customer touchpoint.

Opportunity

This is an exciting opportunity to join a prestigious Beverly Hills aesthetics practice where you'll lead marketing initiatives that directly influence brand growth and patient acquisition. As the Marketing Manager, you'll have the opportunity to shape the marketing strategy of a luxury healthcare brand, collaborate with leadership, and drive impactful campaigns across digital, traditional, and experiential marketing channels.