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Paid Media Specialist

GrowthAssistant • Philippines
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Paid Media Specialist at GrowthAssistant manages end-to-end Meta and Google ad campaigns for U.S.-based brands, focusing on campaign launch, A/B testing, performance optimization, and data-driven reporting. The role requires 3+ years of Meta ads experience and 1+ year of Google Ads management with strong analytical skills and client communication abilities. Candidates must be available during U.S. business hours and have fluent English communication skills.

Key Highlights
End-to-end campaign execution across Meta and Google platforms
Performance optimization using ROAS, CTR, CPM metrics
Daily, weekly, and monthly performance reporting in Excel/Sheets
Client communication via Slack, email, and video calls

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Key Responsibilities
Build and launch new Meta ad campaigns from scratch, running structured A/B tests across ads and ad sets to identify winning creative, copy, and audience combinations
Monitor and continuously optimize Meta and Google campaigns using ROAS, CTR, CPM, and other key performance indicators, making real-time data-driven budget adjustments to maximize efficiency and results
Execute and optimize Google ad campaigns across Search, Display, and Performance Max formats, managing bids, budgets, and targeting strategies to consistently hit client KPI targets
Build daily, weekly, and monthly performance reports in Excel or Google Sheets using advanced formulas, pivot tables, graphs, and charts that surface paid media trends in real time and over time across campaigns
Drive the development and testing of new ad copy and creative assets tied to new products and services, using performance data to inform iteration and push creative in the right direction
Track, export, and analyze performance data across Meta and Google to surface challenges early; apply SEO and keyword best practices to optimize targeting and support new channel development as needed
Collect content, assets, and copy from cross-functional teams; maintain proactive daily communication with client stakeholders via Slack, email, and video calls
Technical Skills Required
Meta Ads Google Ads Paid Media Analytics

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Benefits & Perks
Fully Remote
Health Coverage
Paid Holidays
PTO days
Parental leave

Job Description

Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

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Job Overview
Posted Aug 02, 2026
Employment Full-time
Experience Associate
Location Philippines
Category Marketing
Company GrowthAssistant
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