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Digital Marketing Specialist (Paid Media & Demand Generation) - U.S. Market

United States
Visa Sponsorship
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AI Summary

Lead U.S. demand generation through paid media strategy, optimization, and cross-functional collaboration to drive high-quality leads and marketing efficiency. Manage Google Ads, Meta campaigns, and conversion optimization while partnering with sales and global marketing teams. Requires 3+ years of B2B digital advertising expertise, analytical rigor, and bilingual (English/Chinese) fluency for localized and global alignment.

Key Highlights
Own end-to-end paid media strategy for U.S. market (Google Ads, Meta, YouTube, Performance Max)
Drive lead volume, quality, and cost efficiency through data-driven optimization and A/B testing
Collaborate with U.S. sales and global marketing teams to align campaigns with business goals

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Key Responsibilities
Build, manage, and optimize U.S. Google Ads campaigns across Search, Display, YouTube, and Performance Max
Plan and optimize Meta (Facebook/Instagram) campaigns including audience targeting, remarketing, and pixel tracking
Conduct keyword research, competitor analysis, and search-intent reviews to refine campaign strategies
Monitor and analyze campaign performance (CPL, CTR, CVR, ROAS, lead volume/quality) and translate insights into actionable optimizations
Collaborate with U.S. sales team to establish lead follow-up processes and refine lead quality feedback loops
Coordinate with Global Marketing on campaign strategy, creative needs, and cross-timezone best practices
Stay current on paid-media policies, privacy changes, and emerging digital marketing trends
Capture and edit short-form video content for marketing use (e.g., trade shows, customer testimonials)
Technical Skills Required
Google Ads (Search, Display, YouTube, Performance Max) Meta Advertising (Facebook, Instagram) Google Analytics 4

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Benefits & Perks
Competitive base salary ($75,000–$95,000)
Comprehensive health benefits
401(k) plan with employer match

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Nice to Have
B2B industrial product marketing experience (e.g., manufacturing tech, capital equipment)
LinkedIn Ads experience
SEO and content-marketing support
Experience with U.S.-China cross-cultural collaboration in global subsidiaries
CRM/sales data integration for paid-media reporting

Job Description

Position Summary

Bodorlaser Inc. is seeking a data-driven and hands-on Digital Marketing Specialist to lead online demand generation for the U.S. market. The role will independently manage and optimize paid media while partnering closely with the U.S. sales team and Global Marketing to improve lead volume, lead quality, and marketing efficiency. The successful candidate combines strong platform expertise, analytical rigor, localized English copywriting, and practical execution in a fast-moving, cross-cultural environment.

Key Responsibilities

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Job Overview
Posted Sep 22, 2026
Employment Full-time
Experience Associate
Location United States
Category Marketing
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