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Senior Social Media Manager

Twine • United State
Remote
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AI Summary

Develop and refine a comprehensive social media strategy to drive brand awareness, engagement, and long-term growth. Analyze current social media channels and content performance. Provide expert consultation for a wine distribution company.

Key Highlights
Develop and refine a comprehensive social media strategy
Analyze current social media channels and content performance
Provide expert consultation for a wine distribution company
Key Responsibilities
Analyze current social media channels and content performance
Develop a tailored social media strategy aligned with the brand's goals and target audience
Advise on content creation, including video and animation
Technical Skills Required
Social Media Management Video Production Marketing
Benefits & Perks
Fully remote work
100% remote

Job Description


This role offers an exciting opportunity for a seasoned Social Media Manager to provide expert consultation for a wine distribution company focused on enhancing its digital presence. The primary objective is to develop and refine a comprehensive social media strategy that drives brand awareness, engagement, and long-term growth. The position is fully remote and ideal for a creative professional with a strong background in both video content and marketing, who can deliver actionable insights and recommendations tailored to the wine industry.

Responsibilities

  • Analyze current social media channels and content performance to identify strengths, weaknesses, and opportunities for improvement
  • Develop a tailored social media strategy aligned with the brand’s goals and target audience within the wine sector
  • Advise on content creation, including video and animation, to maximize engagement and reach
  • Recommend best practices for platform selection, posting schedules, and audience interaction
  • Provide guidance on paid advertising, influencer partnerships, and community management
  • Establish key performance indicators (KPIs) and reporting frameworks to measure success and inform ongoing strategy
  • Offer ongoing support and consultation to ensure the implementation of recommendations and continuous optimization

Skills And Requirements

  • Proven experience in social media management and consultation, preferably within the food and beverage or consumer goods industries
  • Strong creative skills in video production, animation, and visual storytelling for digital platforms
  • Deep understanding of social media algorithms, trends, and analytics tools
  • Expertise in developing and executing multi-platform strategies (Instagram, Facebook, TikTok, etc.)
  • Ability to translate business objectives into actionable digital marketing plans
  • Excellent communication and presentation skills, with the ability to deliver clear, strategic recommendations
  • Experience working remotely and managing projects independently
  • Senior-level expertise with a track record of successful social media campaigns

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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