Marketing Specialist - Performance Marketing (LATAM)

Motorola Solutions • Capital District

Relocation

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AI Summary

Join Motorola Solutions as a Marketing Specialist to develop and deploy multi-channel campaigns across the LATAM region. You will manage paid media, optimize conversion rates, and collaborate with regional teams to drive B2B lead generation. Requires 4+ years of experience in Google Ads, Meta Ads, LinkedIn Ads, and HubSpot, with full professional proficiency in English and Portuguese preferred.

Key Highlights

4+ years of B2B Performance Marketing experience

Campaign management across Google, Meta, LinkedIn, and Demand Gen

HubSpot landing pages, forms, and workflows optimization

Regional strategy alignment with sales and marketing teams

Budget and ROI management for paid media

Key Responsibilities

Plan, execute, and optimize high-performing paid media campaigns across Google, Meta, LinkedIn, and Demand Gen tailored to the B2B LATAM market

Collaborate with Regional Performance Marketing Manager, sales teams, and marketing departments to align paid media efforts with regional business goals

Monitor and manage paid media budgets, ensuring efficient spend allocation and maximum ROI

Plan, execute, and analyze A/B tests across ad creatives, copy, and landing pages to improve conversion rates

Track, analyze, and report on campaign performance using GA4, Google Tag Manager, and Looker Studio

Build and optimize landing pages, forms, and workflows within HubSpot for seamless B2B lead-to-sales pipeline

Partner with SEO teams to identify keyword opportunities and optimize landing page metadata

Work independently while maintaining alignment with global and regional teams using project management tools like Jira

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Technical Skills Required

Google Ads Meta Ads LinkedIn Ads HubSpot Marketing Analytics SEO Optimization

Benefits & Perks

Referral Payment Plan

Relocation Provided

Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.

Nice to Have

Full professional proficiency in Portuguese

Proven experience with Hubspot landing pages, emailflows, and dashboards

Job Description

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.We are seeking an ambitious Marketing Specialist to join our growth team. The candidate will help develop and deploy multi-channel campaigns alongside a talented team of marketers and sales leadership.

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