Field Marketing Manager - Events Marketing

Are you a Field Marketing Manager who thrives on owning events, including trade shows and conferences, end-to-end? Have you run events marketing programs for a B2B SaaS company and can point to how you measured event success at trade shows, not just how many conferences you attended? Do you get energized turning a scattered events approach into a structured Events Marketing program? This is a chance to step into a high-impact Field Marketing Manager role and partner with the Head of Demand Generation who owns the strategic layer. If you're a Field Marketing Manager, Events Marketing Manager, or B2B SaaS marketing manager interested in owning a company's primary trade show and conference channel, please read on.

This vertical SaaS company builds an all-in-one business platform for independent jewelry retailers, helping them grow sales and run day-to-day operations more efficiently. Recently acquired by a PE firm, the company is building out its go-to-market function. A newly hired Head of Demand Generation has called this field marketing hire the most important addition they’ll make this year. Events are the company's primary customer-facing channel. This role steps in to own it end-to-end, with leadership ready to invest and immediate room to make an impact.

What You Will Do:

• Own the full event lifecycle for 12+ trade shows and customer events annually
• Manage sponsorship selection, booth logistics, and on-site execution
• Run pre-event campaigns and post-event follow-up outreach
• Drive a full booth strategy and design overhaul, including the flagship annual show
• Generate content and social support using AI tools as the primary production method
• Build and distribute prospect and customer lists for every event

What You'll Need

This role is a strong fit for B2B marketers who have owned events as a core part of a recent role and can speak clearly to how they measured success.

• Experience in B2B marketing with events marketing comprising 50%+ of the role responsibilities.
• Experience measuring and tracking event success beyond attendance and lead counts
• Experience with content marketing and social media marketing
• An AI-first approach to marketing work, including experience with AI tools and workflows
• Experience working at a small company (under 500 people) or startup

Plus Skills

• Experience in the Jewelry industry, experience working with POS products, or experience with products marketed to SMB buyers

Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.

• Prior background in sales
• Experience with booth design
• Experience with video production

What You'll Get

• Competitive Comp Package: Base + Bonus/Variable
• Strong benefits and incredible culture
• Fully remote role with budget for AI tools
• Seat at the table as the company builds out its go-to-market function from the ground up

If you’re a field marketing or events marketing manager who has managed events in the B2B Saas space, please apply today.