Senior Brand Marketing Manager

platinum talent • Vietnam

Visa Sponsorship Relocation

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead brand strategy and integrated marketing initiatives for company-owned products and client brands in Thailand. Develop annual and quarterly brand strategy plans, manage end-to-end branding campaigns, and drive growth in brand keyword search volume and owned media presence.

Key Highlights

Lead brand strategy and integrated marketing initiatives

Develop annual and quarterly brand strategy plans

Manage end-to-end branding campaigns

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Key Responsibilities

Lead annual and quarterly brand strategy planning for the Thailand market

Develop integrated marketing communication (IMC) plans to increase brand awareness, brand preference, and brand visibility

Manage end-to-end branding campaigns across online and offline channels

Coordinate and manage relationships with media partners, content creators, KOLs/influencers, and local agencies in Thailand

Ensure campaign execution aligns with brand guidelines, timelines, and strategic objectives

Monitor brand performance metrics, including brand search, social mentions, engagement, traffic, and conversion pathways

Evaluate campaign effectiveness, generate insights, and propose continuous improvement initiatives

Prepare monthly and quarterly brand performance reports for management

Build and maintain strong relationships with media networks, PR agencies, production houses, KOL agencies, and local partners in Thailand

Identify, evaluate, and negotiate with new vendors to enhance execution efficiency and scalability

Manage long-term strategic partnerships to support sustainable brand growth

Lead cross-functional project teams and ensure alignment toward business and brand KPIs

Mentor team members, support capability development, and promote a performance-driven marketing culture

Technical Skills Required

Brand building Integrated Marketing Communication (IMC) Digital-first branding

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Benefits & Perks

Salary Range: USD 3,000 – 4,500 per month

Company-provided working equipment

Housing or apartment rental support

Holiday and festival allowances

Visa sponsorship and relocation support

Transportation and travel support

Job Description

JOB DESCRIPTION – BRAND MARKETING [SENIOR/ SUB.LEAD/ MANAGER] (BKK)

Location: Thailand / SEA
Employment Type: Full-time
Range Salary: 3000$ - 4500$ + Allowances
Industry: Tech, Fintech, AI Project,...

I. JOB PURPOSE:

The Brand Marketing Manager (Thailand Market) is responsible for leading brand strategy and integrated marketing initiatives for both company-owned products and client brands. This role focuses on strengthening brand equity, driving awareness, and accelerating sustainable growth in the Thailand market through strategic partnerships and high-impact campaigns.

II. KEY RESPONSIBILITES (KPI - DRIVEN):

1. Brand Strategy Development

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