Cut+Dry
Sri Lanka
New
Senior Product Manager (B2B SaaS Platform Integrations & Distributor Solutions)
- AI
- Product Manager
- Saas
S
PPC Specialist - B2B Performance Marketing
South Africa
Full Remote
AI Summary
Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads for B2B clients. Execute campaign pacing, budgeting, bidding, and reporting while collaborating with internal teams and creative partners. Requires 3-5 years of hands-on PPC experience with HubSpot/Salesforce integration and client-facing communication.
Key Highlights
Manage paid media campaigns across LinkedIn, Google, and Meta Ads for B2B clients
Optimize campaign pacing, budgets, and bidding strategies to drive meetings and revenue
Prepare weekly performance reports and connect results to pipeline and revenue metrics
Client-facing role with weekly meetings and proactive account ownership growth
Key Responsibilities
Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads
Monitor campaign pacing, budgets, bids, performance, and delivery
Launch new campaigns based on client strategy and business objectives
Analyze campaign performance and implement optimization strategies
Pause, optimize, or scale campaigns based on performance data
Update client reporting dashboards on a weekly basis
Review campaign performance across top-of-funnel and bottom-of-funnel metrics
Analyze paid media performance against qualified meetings, pipeline, and revenue
Pull reporting from HubSpot and Salesforce
Identify reporting inconsistencies and investigate data discrepancies
Translate campaign performance into actionable recommendations and next steps
Participate in weekly client meetings and performance discussions
Prepare meeting agendas, insights, and recommended action items
Track and complete follow-up tasks from client meetings
Communicate professionally with clients through Slack, meetings, and project management tools
Proactively recommend campaign improvements and optimization opportunities
Write and refine ad copy for paid media campaigns
Develop creative briefs for designers
Review creative assets and provide constructive feedback
Coordinate campaign assets and ensure launches remain on schedule
Collaborate with design teams on static images, GIFs, videos, and other creative assets
Manage assigned projects and deadlines through Asana
Participate in internal meetings with updates, priorities, and recommendations
Utilize SOPs, dashboards, documentation, and AI tools to improve execution and efficiency
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Technical Skills Required
Benefits & Perks
Fully Remote
Work during U.S. business hours
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Nice to Have
Experience with Bing Ads
Experience with Claude or similar AI tools
Job Description
Our client is a B2B performance marketing consultancy that partners with organizations to accelerate growth through data-driven paid media strategies. They specialize in managing campaigns across LinkedIn Ads, Google Ads, Meta Ads, and other performance marketing channels, helping clients generate qualified meetings, sales pipeline, and measurable revenue. As the consultancy continues to expand, they are seeking a to support campaign execution, optimization, client communication, and performance reporting across multiple B2B accounts.Role OverviewThe will be responsible for executing, optimizing, and reporting on paid media campaigns across multiple B2B client accounts. The
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